On today’s episode of Progressive Retail, Cory explains a theory called the Me + 3 Rule.
He explains that every action you take, you need to have the understanding or belief that there is at least 3 other dealers doing the same thing.
This rule would apply in every are of your sales strategy especially in your BDC. Your BDC has a responsibility to contact customers at a high value rate. They have to make call 72 sound as effective as call number 1. We are so consumed with getting our script right, we often forget their is a consumer on the other end and they have options. Cory asks, “are you just trying to get through the call or are you trying to make an impact?”
Tune into today’s show to find out how to apply the Me + 3 rule to your dealership’s strategy.