TSLA357.1702.36001%
GM78.3901.39%
F12.1850.125%
RIVN14.9570.0174%
CYD32.1301.1%
HMC31.510-0.09%
TM182.820-0.2799%
CVNA62.9200.38%
PAG202.8702.53%
LAD302.78010.95%
AN166.5909.15%
GPI253.07012.63%
ABG177.8605.56%
SAH63.4803.13%
TSLA357.1702.36001%
GM78.3901.39%
F12.1850.125%
RIVN14.9570.0174%
CYD32.1301.1%
HMC31.510-0.09%
TM182.820-0.2799%
CVNA62.9200.38%
PAG202.8702.53%
LAD302.78010.95%
AN166.5909.15%
GPI253.07012.63%
ABG177.8605.56%
SAH63.4803.13%
TSLA357.1702.36001%
GM78.3901.39%
F12.1850.125%
RIVN14.9570.0174%
CYD32.1301.1%
HMC31.510-0.09%
TM182.820-0.2799%
CVNA62.9200.38%
PAG202.8702.53%
LAD302.78010.95%
AN166.5909.15%
GPI253.07012.63%
ABG177.8605.56%
SAH63.4803.13%


Outsell’s Gary Marcotte on leveraging data to improve the customer lifecycle at the dealership

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By CBT News Editorial Team November 18, 2021

Earlier this week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing.

In this segment, Jim sits down with Gary Marcotte, Senior Vice President of customer engagement innovation at Outsell. The pair discuss Marcotte’s presentation which heavily focused on the importance of the customer lifecycle for car dealerships.

Stay tuned for more coverage of AAAS2021!

Did you enjoy this on-site coverage of the 2021 Automotive Analytics & Attribution Summit? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

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