On the Dash:
- Stellantis chief commercial officer Tim Kuniskis now oversees U.S. retail, fleet sales and the dealer network.
- Michael Orange left after less than seven months as senior vice president of U.S. sales.
- Bob Broderdorf returns to lead Dodge, and Matt McAlear now focuses only on Chrysler.
Stellantis dealers now have one executive overseeing brands, marketing, retail and fleet sales, and the dealer network. The automaker named Tim Kuniskis its U.S. chief commercial officer. The move adds sales and network responsibilities to his role as head of the company’s American brands. The announcement came just over a week after Stellantis named a new North America chief operating officer.
The change comes with the departure of Michael Orange, who joined Stellantis in April as senior vice president of U.S. sales and network performance. Stellantis also made leadership moves at Dodge and Chrysler. Kuniskis will report to Pablo Di Si, the company’s North America COO.
Kuniskis adds U.S. retail, fleet and dealer network
Kuniskis already led Stellantis’ American brands, the SRT performance division, and North America marketing and retail strategy, a job he took in July 2025. With the new title he also takes on U.S. retail sales, fleet sales and the dealer network. He reports directly to Di Si.
Kuniskis joined the company in 1992 and has run Dodge, Jeep, Alfa Romeo, Maserati and Ram over the years. He announced his retirement in May 2024 and came back the following summer. Matt VanDyke succeeded him as Ram CEO in July.
Di Si said bringing brands, marketing, the dealer network and sales strategy together creates “a clear line of decision-making.” He added that Kuniskis knows the brands, the customers and the company well, and tied the structure to the aggressive targets in the FaSTLAne 2030 strategic plan.
Orange leaves after less than seven months
Stellantis hired Orange from Hyundai Motor America, where he was vice president of national sales, to lead U.S. sales and network performance. He started April 22 and reported to CEO Antonio Filosa, taking over from Jeff Kommor, who was retiring after 40 years of service.
Orange came with deep experience that included time at Nissan North America and Wells Fargo Auto Finance. The job centered on strengthening retail performance, dealer partnerships and market share growth.
The top U.S. sales seat has now changed hands twice in about seven months, first from Kommor to Orange and now from Orange to Kuniskis. Orange has left the company, Stellantis said.
More leadership changes for Stellantis brands
Bob Broderdorf is coming back from medical leave to lead the Dodge brand. He had run Jeep since February 2025, and Branden Coté succeeded him there effective Aug. 3, after Stellantis announced the change July 20.
Matt McAlear, who has been Dodge CEO since June 2024, will now focus exclusively on Chrysler. Both brand leaders report to Kuniskis. FaSTLAne 2030 is the five-year strategic plan Stellantis unveiled at its May 2026 Investor Day.
For Stellantis dealers, the dealer network, retail and fleet sales, marketing and the American brands now sit under Kuniskis. He reports directly to Di Si, who took over North America operations in early November. The Dodge and Chrysler leaders report to Kuniskis as well.
