Tag: Auto Trends
Basic content marketing tips for novice marketers
The SEMrush State of Content Marketing Report showed that “approximately 91% of companies use content marketing.” If you are new to the content marketing field, this article shares some basic tips to help you get started as you develop your career as a content marketer. Grouping Target Audience Whether you are creating social media […]
Emerging Auto Trends in 2019 and What They Mean for...
As we finish the first quarter of 2019, this year is already shaping up to be a big one for the auto industry. While many are watching to see if sales decline, there is so much more to focus on than whether we break the streak of 17 million-plus in annual vehicle sales. Consumer interests […]
The Power of “Starting with Why,”: Four Ways to Strengthen...
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated more with them than another dealership down the street? Other than the pricing, car itself, and the personality of the sales rep, why did they move should “start with why.” Here, […]
Five Major Automotive Industry Developments in 2018
In regard to the automotive industry, 2018 has been a year of continued innovation and various technological advancements. The year has also been a setting of changing attitudes related to how consumers purchase vehicles, their preferences, and what they expect the future to hold regarding car ownership. Over the past few years, there have been […]
According to Auto Trends – These Vehicles Should Be on...
January 1, 2019, is rapidly approaching, and the start of a year is when many consumers decide to take a look at purchasing a new vehicle. Changing consumer tastes can make it challenging for dealerships to know what car buyers are looking for in their next vehicle. However, some indicators point to cars that will […]
Seller Beware: Failures in Facebook Listings
Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring business to their car; rather, it would either claim there was no participating dealership selling the car in question or would shunt traffic towards other dealerships. Often, dealers weren’t aware that […]
Maintaining a Workforce That Is Progressing With The Industry –...
Scott Gunnell, JM&A VP of Field Sales Operation and Strategy, is back to talk about the ever-changing role of F&I managers in your dealership and how to maintain a workforce that is progressing at the same rate the auto industry is. The F&I manager is considered to be one of the most stressful and always […]
Perfecting the Art of Personal Branding in Sales – Tony...
Tony Zelaya has spent years perfecting the art of personal branding. The Former business owner turned ‘V Dub Guy’ is now sharing his insights and successes with our network’s audience in our recent interview. Tony Zelaya started a shoe store which he ran successfully for years before transitioning into the automotive industry. Having worked at […]
June’s Cautious Optimism: Auto Sales are Up, But for How...
Click here, to see June Sales Totals for 2019 Talk about hitting it right on the nose. June’s overall auto sales came in at analyst’s expectations. Edmunds projected an overall increase of 3.4 percent, with the actual being 3.1 percent. A week earlier before the results were published, J.D. Power and LMC expected a rise […]
Daily Newscast: Auto Industry Trends from January 2017
Finally, a DMS that goes above and beyond
What did sales from January tell us about the rest of 2017?
How to run...
