TSLA388.580-3.92%
GM79.910-0.63%
F12.835-0.035%
RIVN17.1950.275%
CYD44.1900.02%
HMC25.050-0.31%
TM204.810-10.44%
CVNA401.070-0.92%
PAG160.760-2.06%
LAD282.590-6.17%
AN206.280-3.25%
GPI343.680-7.53%
ABG207.390-5.32%
SAH69.820-1.96%
TSLA388.580-3.92%
GM79.910-0.63%
F12.835-0.035%
RIVN17.1950.275%
CYD44.1900.02%
HMC25.050-0.31%
TM204.810-10.44%
CVNA401.070-0.92%
PAG160.760-2.06%
LAD282.590-6.17%
AN206.280-3.25%
GPI343.680-7.53%
ABG207.390-5.32%
SAH69.820-1.96%
TSLA388.580-3.92%
GM79.910-0.63%
F12.835-0.035%
RIVN17.1950.275%
CYD44.1900.02%
HMC25.050-0.31%
TM204.810-10.44%
CVNA401.070-0.92%
PAG160.760-2.06%
LAD282.590-6.17%
AN206.280-3.25%
GPI343.680-7.53%
ABG207.390-5.32%
SAH69.820-1.96%


Automotive Analytics & Attribution Summit

Why PCG Companies is partnering with Car Wars to measure call outcomes from Google Ads – Ford Kirk & Sarah Ciociola

- November 30, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at PCG Companies, and Ford Kirk, Account...
Sales & Marketing

Leveraging data for smarter communication between dealerships and customers – Atul Patel, CEO of Orbee

- November 23, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer data platform, Orbee. In this segment,...
Sales & Marketing

A2Z Sync’s Chip Perry explains the power of a one-person sales model

- November 23, 2021
Last week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In this...
Sales & Marketing

What is Open Dialog Advertising and how does it connect consumers to car dealers? Eric Brown, CEO of inSearchX

- November 22, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Eric Brown, Co-founder and CEO of inSearchX, an Open Dialog Advertising (ODA)...
Sales & Marketing

Why consistency is key to creating the best online car-buying experience for consumers – Rusty West, CEO of Market Scan

- November 22, 2021
Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry's top professionals. In this...
Sales & Marketing

OfferLogix’s Aaron Bickart on the vital importance of providing a seamless car buying experience

- November 19, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Aaron Bickart, EVP and GM at OfferLogix, a platform that allows vendors...
Sales & Marketing F&I

CarNow partners with F&I leader J.D. Power to further improve digital car buying – Tim Cox & Michael Seeman

- November 19, 2021
At the start of the week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry's...
Sales & Marketing

Outsell’s Gary Marcotte on leveraging data to improve the customer lifecycle at the dealership

- November 18, 2021
Earlier this week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In...
Sales & Marketing Daily Automotive News
attribution

Brian Archey: Why attribution is so hard

- November 27, 2017
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
Sales & Marketing Auto News
marketing

Brian Pasch: Marketing Manager Qualifications

- November 3, 2017
How do you know your marketing manager is taking the right steps of optimizing your dealership's return on ad spend? How were they even hired as your marketing director and...
Sales & Marketing Auto News

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CBT News
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