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Tag: Automotive Analytics & Attribution Summit

Why PCG Companies is partnering with Car Wars to measure...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at PCG Companies, and Ford Kirk, Account Manager at Car Wars. Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern retailing from the auto industry’s […]
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Leveraging data for smarter communication between dealerships and customers –...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer data platform, Orbee. In this segment, Jim and Atul discuss data management, real-time customer engagement, and marketing automation. Stay tuned for more coverage of AAAS2021 to hear more about the latest […]
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A2Z Sync’s Chip Perry explains the power of a one-person...

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Last week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In this segment, Jim sits down with Chip Perry, President and CEO of A2Z Sync, to discuss how car dealers can simplify the sales process, and […]
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What is Open Dialog Advertising and how does it connect...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Eric Brown, Co-founder and CEO of inSearchX, an Open Dialog Advertising (ODA) platform called AskOtto, that focuses on continuous engagement marketing. Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern […]
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Why consistency is key to creating the best online car-buying experience...

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Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from...

OfferLogix’s Aaron Bickart on the vital importance of providing a...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Aaron Bickart, EVP and GM at OfferLogix, a platform that allows vendors to provide penny-perfect payments to their dealers. In this segment, Jim and Aaron discuss some of the current disconnects in the online car buying journey, […]
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CarNow partners with F&I leader J.D. Power to further improve...

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At the start of the week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry’s top professionals. In this segment, Jim sits down with the Co-founder and SVP, Sales at CarNow, Tim Cox, and Michael Seeman SVP, OEM Relations, also […]
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Outsell’s Gary Marcotte on leveraging data to improve the customer...

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Earlier this week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In this segment, Jim sits down with Gary Marcotte, Senior Vice President of customer engagement innovation at Outsell. The pair discuss Marcotte’s presentation which heavily […]
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attribution

Brian Archey: Why attribution is so hard

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Attribution is a trending topic, but some people want to know why attribution is so hard. It’s a simple question with a not so simple answer. While at the Automotive Analytics and Attribution Summit, CBT’s Joe Gumm asked Brian Archey, Senior Director of Data Strategy with Cars.com, what his thoughts were surrounding attribution.
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marketing

Brian Pasch: Marketing Manager Qualifications

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How do you know your marketing manager is taking the right steps of optimizing your dealership’s return on ad spend? How were they even hired as your marketing director and did they have the right qualifications? At the first annual Automotive Analytics & Attribution Summit, Brian Pasch, host of Auto Marketing Now, author of four […]
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