Demand for Nissan’s upcoming 2023 Ariya SUV has gotten so high that the automaker has told U.S. dealers to stop taking orders for it. Ashwani Gupta, Nissan’s Chief Operating Officer, said that the automaker would instead get vehicles to customers in a reasonable time frame instead of taking thousands of orders that would take very long to fill.
In a statement, Gupta said, “Every customer wants to have it, and we don’t want customers to wait. Ariya has been successfully accepted around the world. Even in the United States, we had to request our customers to stop the orders.”
While specific numbers were not given, Nissan said demand for the new vehicle is high in the U.S., Europe, and Japan.
Ongoing supply chain disruptions have undoubtedly impacted Nissan, and the Tochigi, Japan, factory where the Ariya is built was significantly affected at the beginning of the pandemic in early 2020. The vehicle has its own manufacturing section of the factory named the Intelligent Factory, and the production line launch was greatly affected by parts shortages and global shutdowns.
The Ariya will join Nissan’s Leaf hatchback as the automaker’s second mass-market electric vehicle in the U.S. and is advertised as getting around 300 miles on some versions of the car. Reservations are now closed on Nissan’s website, but the automaker was previously taking orders for four different models of the Ariya.
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