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digital communication

The Importance of Communicating Digitally With Automotive Consumers

As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along...
green

6 Ideas for Going Green and Creating More Sustainability in Your Dealership

Environmental concerns are on the rise. Going green is not just a fad for environmentalists any more. Most of the general population now recognizes...
personalizedvideo

How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson...

Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales...
ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
F&I

Dull F&I Meetings? Here are 4 Ways to Make Them a Can’t Miss Experience

Meetings. Love them or hate them, they are a necessary evil in any business. Dealerships are not immune, and most meetings seem to revolve...

The Active Delivery Process

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick is once again joined by guest host Michael Roppo, President of Automotive Management Resources....

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The Steps to Negotiating

On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...

Using the Right Language When Speaking to the Customer

Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...