TSLA337.8500.98%
GM85.0801.37%
F14.2300.3%
RIVN15.1700.39%
CYD43.660-1.97%
HMC31.705-0.25%
TM188.7200.47%
CVNA67.2252.225%
PAG217.5901.38001%
LAD369.46012.91%
AN201.5804.68%
GPI259.4709.46%
ABG211.1307.19%
SAH78.8101.5%
TSLA337.8500.98%
GM85.0801.37%
F14.2300.3%
RIVN15.1700.39%
CYD43.660-1.97%
HMC31.705-0.25%
TM188.7200.47%
CVNA67.2252.225%
PAG217.5901.38001%
LAD369.46012.91%
AN201.5804.68%
GPI259.4709.46%
ABG211.1307.19%
SAH78.8101.5%
TSLA337.8500.98%
GM85.0801.37%
F14.2300.3%
RIVN15.1700.39%
CYD43.660-1.97%
HMC31.705-0.25%
TM188.7200.47%
CVNA67.2252.225%
PAG217.5901.38001%
LAD369.46012.91%
AN201.5804.68%
GPI259.4709.46%
ABG211.1307.19%
SAH78.8101.5%

New-vehicle affordability holds steady in July as income growth offsets higher prices

Strong income gains and relatively stable loan rates helped keep the number of weeks of income needed to buy a new vehicle nearly unchanged.

New-vehicle affordability holds steady in July as income growth offsets higher prices

On the Dash:

  • Affordability held steady despite higher vehicle prices.
  • Income growth continues to offset rising purchase costs.
  • Monthly payments remain below the 2022 affordability peak.

According to the latest Cox Automotive/Moody’s Analytics Vehicle Affordability Index, it showed little change in July. The index revealed that buyers needed 35.4 weeks of median income to purchase the average new vehicle, slightly up from 35.3 weeks in June. Affordability also improved 1.5% compared to a year ago, when buyers needed 35.8 weeks of income.

Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox.

Income growth drove much of that improvement, offsetting higher vehicle prices. Median income rose 4% year over year in July, while the average price of a new vehicle climbed 0.2% from June to reach $49,855. Notably, vehicle prices increased by 1.9% year over year, while incentives fell by 2.4% over the same period.

Average monthly payments continued to climb as well, rising 0.7% from June to $768. Although payments ran 2.9% higher than a year ago, they remained below the record $795 peak set in December 2022. The estimated average auto loan rate held steady at 9.52%, just 2 basis points higher than a year earlier.

More from Market Reports
AutoVision launches new AI-powered monthly used vehicle report

AutoVision launches AI-powered monthly used vehicle activity tracker

- August 18, 2026
On the Dash: AutoVision's new monthly report covers roughly 95% of used-vehicle activity nationwide, tracking every VIN as it enters, sells and shifts in price. The inaugural edition sets a...
New-vehicle inventory tightens to 75 days' supply as July sales climb 8.5%

New-vehicle inventory tightens to 75 days’ supply as July sales climb 8.5%

- August 14, 2026
On the Dash: New-vehicle inventory drops to 75 days' supply as July sales climb 8.5%. Toyota, Lexus and Honda keep the tightest inventories while Stellantis works through excess stock. ...
Dealers pick lenders based on ease more than rates, JD Power finds

Dealers pick lenders based on ease more than rates, JD Power finds

- August 12, 2026
On the Dash: Dealers rank ease, speed and consistency above rate when choosing financing partners, JD Power finds. First-contact resolution boosts lender satisfaction to 841, versus 599 when a second...
Used prices hold steady at just over $30,000 as new prices rise, CarGurus finds

Used prices hold steady at just over $30,000 as new prices rise, CarGurus finds

- August 12, 2026
On the Dash: Used listing prices hold flat at $30,200 for a second straight month, according to CarGurus, still up 4.1% year-over-year. New listing prices climb to $51,400, up 4%...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.