TSLA407.7601.21%
GM77.8501.205%
F13.9950.385%
RIVN17.480-0.64%
CYD46.190-0.88%
HMC27.9300.34%
TM176.4502.13%
CVNA65.830-1.29%
PAG194.2702.78%
LAD313.7401.76%
AN195.8003.49%
GPI299.880-3.08%
ABG211.9700.24%
SAH94.540-0.77%
TSLA407.7601.21%
GM77.8501.205%
F13.9950.385%
RIVN17.480-0.64%
CYD46.190-0.88%
HMC27.9300.34%
TM176.4502.13%
CVNA65.830-1.29%
PAG194.2702.78%
LAD313.7401.76%
AN195.8003.49%
GPI299.880-3.08%
ABG211.9700.24%
SAH94.540-0.77%
TSLA407.7601.21%
GM77.8501.205%
F13.9950.385%
RIVN17.480-0.64%
CYD46.190-0.88%
HMC27.9300.34%
TM176.4502.13%
CVNA65.830-1.29%
PAG194.2702.78%
LAD313.7401.76%
AN195.8003.49%
GPI299.880-3.08%
ABG211.9700.24%
SAH94.540-0.77%


affordability

Affordability alert: The car you could afford in 2019 costs $11,000 more today.

Dealers face affordability squeeze as entry-level vehicles disappear, report finds

- June 26, 2026
On the Dash: Dealers face affordability crunch as entry-level vehicles disappear Affordability concerns rise as new-vehicle prices have increased by more than $11,000 since 2019. Budget cars are nearly gone,...
Jeff Bezos backed Slate Auto bets on affordability with $24,950 pickup

Bezos-backed Slate Auto bets on affordability with $24,950 pickup

- June 25, 2026
On the Dash: Slate's electric pickup starts at $24,950, ranking among the cheapest new vehicles sold in America today. Buyers add features over time through a marketplace, where most accessories...
As Nissan Versa inventory dries up, so does the sub-$20,000 new car.

As Nissan Versa inventory dries up, so does the sub-$20,000 new car

- June 24, 2026
On the Dash: Fewer than 700 Nissan Versas remain on dealer lots, making them nearly impossible to find. Once the last Versas sell, no new car in the U.S. will...
Lean into the chaos: One dealer's advice for navigating today's challenges

Lean into the chaos: One dealer’s advice for navigating today’s challenges

- May 27, 2026
Today, the auto industry is facing several challenges at once. Tariffs, FTC pricing scrutiny, affordability concerns, tightening inventory, possible competition from Chinese automakers and more. Dealers are being pressured to...
Stellantis aims to revive Chrysler brand with 3 new, more affordable SUVs

Stellantis aims to revive Chrysler brand with 3 new, more affordable SUVs

- May 25, 2026
On the Dash: Chrysler will add three new SUVs, two starting under $30,000. Stellantis' FaSTLAne 2030 plan calls for 11 new U.S. models by 2030. Ram, Dodge and Jeep will...
Stellantis unveils bold $70B turnaround plan, promises 9 new vehicles under $40k

Stellantis unveils bold $70B turnaround plan, promises 9 new vehicles under $40k

- May 21, 2026
On the Dash: Stellantis is spending $70 billion on a five-year turnaround plan called FaSTLAne 2030. The company is promising 9 new vehicles under $40,000 for the U.S. market. Jeep,...
Americans are carrying $1.68 trillion in auto debt. Rising prices, higher rates, and shrinking inventory are reshaping who buys new cars and how dealers respond.

Auto debt rises 37%, dealers face increasing need for flexible financing

- May 7, 2026
On the Dash: Auto debt hit $1.68 trillion in 2025, with average payments topping $680/month. The average new car prices near $50,000, as only four models start under $25,000. Dealers...
Force Marketing, Bernie Moreno discuss key industry challenges

Force Marketing, Bernie Moreno discuss key industry challenges

- April 7, 2026
At this year's J.D. Power Automotive Forum, Force Marketing went beyond a typical networking event, creating a forum for open dialogue among automotive leaders. The gathering featured a discussion between...
Nissan urges Washington for tariff relief to keep entry-level cars affordable

Nissan urges Washington for tariff relief to keep entry-level cars affordable

- April 1, 2026
On the Dash: Tariffs on Mexico-made entry-level vehicles increase per-car costs by $2,500–$3,000. Nissan relies on production in Mexico to maintain competitive pricing for models like the Sentra and Kicks. ...
Edmunds forecasts 16 million U.S. new-vehicle sales in 2026 as affordability, EV demand, and used supply shape the market.

US auto market expected to hold near 16M SAAR in 2026, Edmunds says

- December 25, 2025
On the Dash: Edmunds expects U.S. new-vehicle sales to reach about 16 million units in 2026 as the market stabilizes. Affordability continues to divide buyers, pushing many price-sensitive shoppers out...


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