Tag: affordability

General Motors

Major announcement Tuesday by General Motors focuses on EV development

On Tuesday, Oct 20, General Motors held a virtual media event to announce a multi-billion-dollar investment into six of their manufacturing facilities. At the heart of the announcement is a transition for the Spring Hill, TN assembly plant to begin…
employees

How to develop employees if you cannot promote them during COVID-19

Considering all the ways the COVID-19 pandemic is likely impacting your dealership, it may be a stretch to think about offering a promotion to your all-star staff members. It may not be in the front of your mind, but it…
brand

How auto brands fared in Interbrand’s Top 100 ratings

Interbrand has released its list of winners for the Best Global Brands in 2020. The consultancy firm bases its ratings on financial forecast, the role of the brand, and brand strength. More specifically, the components of valuations include “an analysis of the financial performance…
marketing

Tips for effective vehicle merchandising and marketing

You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on a plate, and serve it with love and care. The other way is to throw a…

What dealers can expect from an all-virtual NADA Show

The National Auto Dealers Association (NADA) had originally scheduled for its 2021 NADA Show to take place in New Orleans in January. However, the ongoing COVID-19 pandemic has changed the course of the show, moving one of the industry’s biggest…

How car dealership leaders can create more growth opportunities for people...

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Damon Lester, president of the National Association of Minority Automobile Dealers. Diversity and inclusion have been age-old issues for…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…