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How to evaluate the success of your social media strategy

Nobody can deny the power of social media in our society. However, many car dealers are still not taking advantage of advertising opportunities on social media platforms, especially Facebook. On the latest edition of Straight to the Point, host Frank J. Lopes asks, are you really evaluating your social media advertising properly, or are you just […]
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Frank Lopes
Frank Lopes
Frank has more than 20 years of experience in auto dealer marketing and has created multiple award-winning campaigns for various retail and e-commerce clients. He also is a frequent writer and speaker at industry events.

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