Tag: Straight to the Point
How to evaluate the success of your social media strategy
Nobody can deny the power of social media in our society. However, many car dealers are still not taking advantage of advertising opportunities on...
Are your salespeople and BDC reps being paid what they should...
Car dealers are making more gross profit than ever and managers are taking home paychecks bigger than they have ever seen before. However, on...
Will the automotive retail industry ever really go ‘back to normal?’
As soon as it all gets 'back to normal' is a phrase that we have heard time and time again throughout the COVID-19 pandemic....
3 proven and time-tested tips to get the most out of...
On the latest edition of Straight to the Point, host Frank J. Lopes asks the question, are you prepared for 'Golden Week?'
The holiday season is...
The biggest enemy you will face in auto sales
For years, car dealership employees believed and were taught that customers were the 'enemy.' On the latest edition of Straight to the Point, host Frank J....
Is your dealership team addicted to current sales compensation?
On the latest edition of Straight to the Point, host Frank J. Lopes asks, are car dealership professionals addicted to higher compensation thanks to supply and...
Record-breaking car salesman Ali Reda reveals what keeps him motivated
On the latest episode of Straight to the Point, host Frank J. Lopes is joined by Ali Reda, the country's top car salesperson. Operating...
Should car dealers continue to pay top dollar for trade-ins or...
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Paul Machin, Head of Strategic Accounts at Black Book....
Why this Chevrolet salesman says he hasn’t reached his full potential...
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Zeyad “Z” Altuama, sales and leasing consultant at Ferman...
Should auto dealers focus more on customer retention or customer acquisition?
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Aaron Sheeks, President of The Autominer. Sheeks’s company...
