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Roger Love

How to evaluate the success of your social media strategy

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Nobody can deny the power of social media in our society. However, many car dealers are still not taking advantage of advertising opportunities on social media platforms, especially Facebook. On the latest edition of Straight to the Point, host Frank J. Lopes asks, are you really evaluating your social media advertising properly, or are you just […]
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Roger Love

Are your salespeople and BDC reps being paid what they...

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Car dealers are making more gross profit than ever and managers are taking home paychecks bigger than they have ever seen before. However, on the latest edition of Straight to the Point, host Frank J. Lopes asks, are your salespeople and BDC reps being paid what they ought to be? Does your pay match today? In […]
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Roger Love

Will the automotive retail industry ever really go ‘back to...

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As soon as it all gets ‘back to normal’ is a phrase that we have heard time and time again throughout the COVID-19 pandemic. However, on the latest edition of Straight to the Point, host Frank J. Lopes asks, will it ever go back? What is even considered normal today?  When looking back at 2021, we […]
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Roger Love

3 proven and time-tested tips to get the most out...

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On the latest edition of Straight to the Point, host Frank J. Lopes asks the question, are you prepared for ‘Golden Week?’ The holiday season is commonly referred to as the most wonderful time of the year. But, in the car business, our most wonderful time of the year is the week between Christmas and New […]
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Roger Love

The biggest enemy you will face in auto sales

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For years, car dealership employees believed and were taught that customers were the ‘enemy.’ On the latest edition of Straight to the Point, host Frank J. Lopes debunks that school of thought and discusses what the real adversary in the dealership is. When it comes to sales, many automotive retail professionals think of customers with an us […]
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Roger Love

Is your dealership team addicted to current sales compensation?

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On the latest edition of Straight to the Point, host Frank J. Lopes asks, are car dealership professionals addicted to higher compensation thanks to supply and demand? Are we all addicted to being paid more than we actually earn?  Lopes says this is a stone-cold fact. Automotive retail professionals today are intoxicated by higher compensation and records […]
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Roger Love

Record-breaking car salesman Ali Reda reveals what keeps him motivated

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On the latest episode of Straight to the Point, host Frank J. Lopes is joined by Ali Reda, the country’s top car salesperson. Operating out of Les Stanford dealership in Dearborn, Mich., Reda is the world-record holder of the most vehicles sold in one year, as well as the most vehicles sold in one month.  […]
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Roger Love

Should car dealers continue to pay top dollar for trade-ins...

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Paul Machin, Head of Strategic Accounts at Black Book. Lopes gets straight to the point with Machin by asking him, should auto dealers still be paying all the money for trade-ins or should they pull back and slow down? Machin […]
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Roger Love

Why this Chevrolet salesman says he hasn’t reached his full...

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Zeyad “Z” Altuama, sales and leasing consultant at Ferman Chevrolet, and one of the top Chevy salespeople in the country. Just this past April, Altuama sold 103 vehicles, and if you ask him, he hasn’t reached his full potential yet.  […]
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Roger Love

Should auto dealers focus more on customer retention or customer...

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Aaron Sheeks, President of The Autominer. Sheeks’s company is dedicated to data mining for auto dealers. Before his time with The Autominer, Sheeks served as the National Sales Director of Gubagoo.  Lopes gets straight to the point with Sheeks […]
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