In today’s marketplace, permanence is a thing of the past. Consumers can subscribe to an online marketplace that allows them to order items that they can choose to keep or...
The NADA Show 2018 is quickly approaching and companies cannot wait to introduce what they have been working on over the last year to the automotive dealership and retail communities....
One of the best ways to start a conversation about brand loyalty is to think about our purchasing commitments. A great place to start is to think about food. Most...
If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line. Even if consumers have a good...
If your service BDC isn't staffed correctly, It's not working. According to John Traver, CEO and Principal of Traver Connect, dealerships need to be treating their service department BDC as...
What happens when the most vital systems in your overall technology ecosystem also garner the lowest satisfaction and loyalty rates? For a sample profile of franchise dealers, which included 229...
Just weeks into 2018, the social media landscape was rocked by major news from Facebook that the world’s largest social network is downgrading organic content from brands. As Facebook announced,...
Sarah Epstein, Director of Social Media at Cars.com gives insight to what content you should be sharing on your dealership's social media accounts and how to customize each post specifically for...
When a customer comes to your service department with a problem, they expect you to fix it. It is your job. Unfortunately, fixing it right the first time does not...
Remember our 2018 New Year Resolution on how make your dealership more profitable by increasing customer satisfaction and creating more profit retention while lowing the cost of doing business? Good!...