Did you know there is a CRM that was developed by car people for car people? Patrick Kelly, Partner at AutoLoop, walks us through why having the proper automotive CRM,...
2015 and 2016 were record-setting years for the auto industry. Sales were at an all-time high, and it seemed as if the trend could continue into 2017. Unfortunately, the trend...
The American economy is like a set of dominoes. When one industry’s financial outlook changes, it can have a far-reaching effect on other sectors. Metaphorically, the dominoes begin to fall....
Steve Stauning, Founder of SteveStauning.com and regular contributor at CBT News, sat down with CBT's Joe Gumm to discuss some simple changes you can make to increase profits at your dealership.
Demo...
Technology is evolving at a faster pace than ever before and no industry is evolving faster than automotive. Cars that drive themselves and communicate with other vehicles as well as...
They’ve been cursed, blamed for sales blips, and looked down on by many dealers, manufacturers, and even retail customers. Yet, stair-step incentives, whether they are called such or manufacturer-to-dealer incentives...
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of February 2018 at dealerships around the U.S.
The seasonally adjusted, annualized sales rate (SAAR) for the...
National vs. Regional Marketing
A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best possible way. The way your marketing...
Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with the intent to pass it along...
A Dealer can spend large amounts of money and energy on marketing campaigns, website development, and consumer-friendly technologies often overlooking other areas that produce success. In a recent interview, Mike...