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General Motors cancels EV-only strategy, will make hybrids for U.S. market

General Motors plans to bring new hybrids to the U.S. market, reversing course after saying it would only build fully-electric vehicles

General Motors is joining other automakers in prioritizing hybrid production as the car industry looks to balance stringent emissions requirements with slower-than-expected electric vehicle sales.

During the company’s quarterly earnings call on Tuesday, GM CEO Mary Barra told shareholders the automaker would be revising its list of planned products to make space for plug-in hybrid electric vehicles (PHEV).

“Let me be clear, GM remains committed to eliminating tailpipe emissions from our light-duty vehicles by 2035, but, in the interim, deploying plug-in technology in strategic segments will deliver some of the environment or environmental benefits of EVs as the nation continues to build this charging infrastructure,” Barra commented.

The upcoming hybrid models will be available as versions of “select vehicles,” although the executive declined to elaborate further.

GM does not presently carry a hybrid in North America, although its Chevrolet Volt was one of the first models to incorporate battery and fuel-powered drivetrains. The popular PHEV was discontinued in 2019, after which the company said it would focus solely on fully-electrified vehicles.

While it has continued to sell a hybrid model in China, the upcoming U.S. PHEVs referred to in Barra’s comments would be the first to come from GM in several years, during which its competitors have already gained a head start in the rapidly growing segment.

Hybrid sales rose 76% to approximately 1 million units in 2023 after several years of declining demand. Although the segment lagged behind the electric-only market in activity, automakers are now eyeing PHEVs as the more affordable and accessible option for both manufacturers and car buyers.

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Colin Velez
Colin Velez
Colin Velez is a staff writer/reporter for CBT News. After obtaining his bachelor’s in Communication from Kennesaw State University in 2018, he kicked off his writing career by developing marketing and public relations material for various industries, including travel and fashion. Throughout the next four years, he developed a love for working with journalists and other content creators, and his passion eventually led him to his current position. Today, Colin writes news content and coordinates stories with auto-industry insiders and entrepreneurs throughout the U.S.

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