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Does your Marketing Manager have the right qualifications? | If You Build It, They Will Charge: Ford tripling workplace electric vehicle charging | Why You Should Sponsor Local Sports to Increase Retention

On today’s CBT Newscast for Friday, November 3rd, 2017:

Brian Pasch: Does your Marketing Manager have the right qualifications?
How do you know your marketing manager is taking the right steps of optimizing your dealership’s return on ad spend? How were they even hired as your marketing director and did they have the right qualifications? At the first annual Automotive Analytics & Attribution Summit, Brian Pasch, host of Auto Marketing Now, author of four books, and a digital marketing trainer, says those questions will be answered from lots of experts. Watch Now

Why You Should Sponsor Local Sports to Increase Retention
When it comes to retention, some dealerships look to create emotional experiences with customers, like sponsoring a local sporting event. DealerElite says the Brunswick Auto Mart in Ohio recently signed a 15-year contract as a sponsor for the high school football field allowing maintenance and other costs to be covered so that school dollars can be used for the classroom. Read More

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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