On today’s CBT Newscast for Friday, November 3rd, 2017:
Brian Pasch: Does your Marketing Manager have the right qualifications?
How do you know your marketing manager is taking the right steps of optimizing your dealership’s return on ad spend? How were they even hired as your marketing director and did they have the right qualifications? At the first annual Automotive Analytics & Attribution Summit, Brian Pasch, host of Auto Marketing Now, author of four books, and a digital marketing trainer, says those questions will be answered from lots of experts. Watch Now
If You Build It, They Will Charge: Ford tripling workplace electric vehicle charging network as employee interest takes off
Collecting data using the MyFord mobile smartphone app, Ford’s charging network, and employee surveys, Ford found out that some employees had to move their vehicles once they were fully charged. Those employees felt that constitutes a serious downside to electric cars. Because of this, Ford will expand its network to accommodate existing demand and anticipated greater adoption of electrified vehicles. The company currently has 200 current charging stations at 50 facilities but will triple the number of North American workplace charging stations to 600 in the next two years. Read More
Why You Should Sponsor Local Sports to Increase Retention
When it comes to retention, some dealerships look to create emotional experiences with customers, like sponsoring a local sporting event. DealerElite says the Brunswick Auto Mart in Ohio recently signed a 15-year contract as a sponsor for the high school football field allowing maintenance and other costs to be covered so that school dollars can be used for the classroom. Read More