The Profitability vs. Retention Myth
You don't need more customers. You need better execution. As Variable Ops profitability gets less reliable, dealers lean harder on Fixed Ops, then feel forced to choose: hold prices down...
TSLA391.62019.4%
GM76.3100.39%
F11.580-0.02%
RIVN11.430-0.4%
CYD23.2800.05%
HMC34.3600.21%
TM197.6400.85%
CVNA56.590-1.22%
PAG212.090-0.24%
LAD286.840-8.73%
AN160.200-0.85%
GPI243.880-1.09%
ABG172.9600.31%
SAH61.260-0.02%
TSLA391.62019.4%
GM76.3100.39%
F11.580-0.02%
RIVN11.430-0.4%
CYD23.2800.05%
HMC34.3600.21%
TM197.6400.85%
CVNA56.590-1.22%
PAG212.090-0.24%
LAD286.840-8.73%
AN160.200-0.85%
GPI243.880-1.09%
ABG172.9600.31%
SAH61.260-0.02%
TSLA391.62019.4%
GM76.3100.39%
F11.580-0.02%
RIVN11.430-0.4%
CYD23.2800.05%
HMC34.3600.21%
TM197.6400.85%
CVNA56.590-1.22%
PAG212.090-0.24%
LAD286.840-8.73%
AN160.200-0.85%
GPI243.880-1.09%
ABG172.9600.31%
SAH61.260-0.02%
retention
Former Chick-Fil-A VP on finding, hiring and keeping great talent
Many dealers fill open positions as quickly as they can, especially when good applicants are hard to find. The dealerships that pull ahead take more care in choosing their people...
Retention expert reveals future-focused strategy dealers need to keep top talent
Losing a top performer costs more than most dealers realize, often more than double an employee's salary. Turnover is something most dealerships will eventually face, but having a framework to...
Could used car leasing tide over ravenous car buyers?
Dealers nationwide are experiencing or expecting shortages on their new car lots. Some manufacturers have fared better than others, but as a whole, the industry will have fewer new vehicles...
How dealers can attract and retain female staff
Hiring and holding onto female employees isn't just about diversifying a dealership's staff or appealing to female buyers. Evidence has repeatedly shown that including women at all levels of a business strengthens it, with...
How F&I can play a part in increasing customer retention
“How do we keep ‘em coming back?”
It’s a very important question for anyone working at a dealership.
Customer retention is one of the most important priorities throughout dealership operations. Service, parts,...
Studies Show Key to Selling is Relationship over Product
The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a possible 1000 points, the spread between...
Taking Care of Your Service Technicians
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions. The two discuss the current...
Customer Acquisition and Retention
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions. Jim and John discuss the...
Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One
It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training experience is your version of the...
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