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car leasing

Could used car leasing tide over ravenous car buyers?

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Dealers nationwide are experiencing or expecting shortages on their new car lots. Some manufacturers have fared better than others, but as a whole, the industry will have fewer new vehicles available for sale than shoppers looking for one. Goldman Sachs is forecasting that the microchip parts shortage will keep inventory levels well below normal through […]
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female

How dealers can attract and retain female staff

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Hiring and holding onto female employees isn’t just about diversifying a dealership’s staff or appealing to female buyers. Evidence has repeatedly shown that including women at all levels of a business strengthens it, with increased returns on investment, more significant innovation, and more.  However, as of 2019, women accounted for less than 25% of US autoworkers. Of that number, only 17.9% […]
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retention

How F&I can play a part in increasing customer retention

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“How do we keep ‘em coming back?” It’s a very important question for anyone working at a dealership. Customer retention is one of the most important priorities throughout dealership operations. Service, parts, and sales all rely on repeat customers and keeping the customers from ‘cradle to grave’ as they say. In a perfect world, you […]
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relationship

Studies Show Key to Selling is Relationship over Product

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The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a possible 1000 points, the spread between first and last position is only 50 points. In the J.D. Power 2020 Initial Quality Study, fewer problems are reported in the first 90 days […]
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service technicians

Taking Care of Your Service Technicians

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On this week’s episode of the Weekly Tune-Up, CBT’s Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions. The two discuss the current automotive technician draught and how you can retain your technicians by providing incentives based on their performance.
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acquisition

Customer Acquisition and Retention

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On this week’s episode of the Weekly Tune-Up, CBT’s Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions. Jim and John discuss the customer acquisition in the service department and how to effectively retain those customers.   VIDEO TRANSCRIPTION: Jim Fitzpatrick: Hi everyone. Thanks so much for joining […]
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onboarding

Employee Onboarding: Five Things Dealership Owners Should Do with New Hires...

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It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training experience is your version of the “first impression.” That first week of onboarding is pivotal to establishing a connection with employees that makes them want to stay at your dealership for […]
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service contract

Increase Service Retention with These Innovative Service Contract Features

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Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service opportunities after the sale. The problem is that most service contracts do not tie a customer to the dealership where they are purchased. Some of the latest innovations with service contracts […]
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secure

How to Improve Employee Retention and Productivity

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As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company’s revenue. The second reduces the chances of wasting that revenue through endless rounds of hiring and training. Read on to learn the management techniques that will help you accomplish both of these goals. Keep Consistent Routines and […]
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turnover rate

Perks and Policies that Drive Retention

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Cox Automotive’s Dealership Staffing study pointed out some worrying hiring trends in the auto industry. It found a 40% overall dealership staff turnover rate, with sales being the largest artery bleeding out: that sector had a whopping 67% turnover rate. Adding color to those already gloomy figures is the fact that women have a 9 […]
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