Dealer Forward – Marketing Edition: Shifting Consumer Preferences

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Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store’ experiences. Due to the COVID-19 pandemic, the in-store experience changed significantly, and has forced the question: why are there still separate experiences? Here today to answer that question is Wayne Pastore, VP of dealer marketing solutions for Cox Automotive, and Jeff Ramsey, eCommerce and marketing director for Jones Junction. To begin this process, dealers must first access and understand how to gather and interpret consumer data. Before COVID-19 hit, Jones Junction had historical data track consumer insights. However,…

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