Tuesday, July 5, 2022
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Are you still trying to sell customers?

If insanity is doing the same thing over and over again and expecting different results, it’s time to stop the insanity of the majority...
digital communication

How to unlock the power of digital communication tech with Digital...

Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Communicating with car buyers today is about more than showing and selling a product—it's...

5 nuts and bolts of successful dealership marketing campaigns

For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made...

5 ways to make your online ads stand out

In a recent Google "Think at a Glance" that may have popped into your inbox, they discussed five key strategies to better car ads. You...

What the Google broad core update means for your car dealership

At the end of 2021, Google released a broad core update that rewards websites with higher rankings who are giving their consumers better quality content for their search queries. So, how is that affecting your dealership websites? Google’s broad core update is most likely going to drop your rankings, so you’ll need to consider a […]
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Digital Marketing Manager - Glenn Pasch

Glenn Pasch on the importance of adding a digital marketing manager...

The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital experts to help generate success in this new frontier of the industry. Recently Glenn Pasch, CEO of PCG Digital, recently wrote an article for CBT about the need for a digital […]
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Allyson Witherspoon

Allyson Witherspoon, CMO of Nissan USA, on launching 10 new models...

Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the...
2021 AWAs

2021 AWAs set to recognize the top innovators in automotive marketing

Today on CBT News, Brian Pasch, Founder and CEO of PCG Companies, joins the show to preview the upcoming 2021 AWAs. Each year, the...

Dealer Forward: Tips to take into 2021

Welcome to the special highlights of 2020 edition of Dealer Forward. This series has focused on all of the ways dealerships have successfully used...

How simple Facebook auto marketing practices can build consumer excitement

On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients and Friends Workshop which was held virtually last week. One aspect of the event that Kain says he always learns so much from is the Dealership Best Idea competition.  The winner […]
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