Video marketing strategies that convert leads into sales
The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do just that. According to a Vidyard study, prospects...
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
auto marketing
Data shows a decline in average auto loan amounts: What it means for dealers – Melinda Zabritski | Experian
Experian has released new data showing that the average loan amount for both new and used vehicles decreased in the third quarter of 2023. In the latest episode of CBT...
Creating a concierge experience for car buyers: tips for dealers
For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain trust. Dealers can harness the abundance...
From car salesman to mega-dealer: Cuban-born Mario Murgado’s journey to unparalleled success
On today’s Executive Profile, we visited Mario Murgado, President and CEO of Murgado Automotive Group, at his brand new, state-of-the-art Cadillac dealership in Miami, Florida. Like many Cuban immigrants seeking...
The secret ingredient to choosing the right CDP for your dealership
On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality in hybrid customer data platforms (CDP)....
Closer Look: Digital security and proprietary access for CDPs
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms (MAP) and customer data platforms (CDP)...
Stellantis appoints Natalie Knight as its new chief financial officer
At the end of June, Richard Palmer, who served as Stellantis' chief financial officer when the company was known as Fiat Chrysler Automobiles, will be departing his position.
On April 19,...
Tesla slashes Model Y, Model 3 prices again prior to Q1 results
For the sixth time this year, Tesla cuts the costs of certain of its Model Y and Model 3 vehicles in the U.S. in an effort to increase demand, even...
OTT audio advertising for car dealers: Is it truly worth it?
When it comes time to review your dealership’s marketing spend, you always face the same difficulty: is it worth investing in a new form of advertising or sticking with what’s...
5 SEO strategies to boost your dealership’s web engagement
About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership owners and marketing specialists should focus...
Latest Articles
