TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%


auto marketing

SEO is not enough. How GEO is rewriting the rules of automotive search

Dealers must act on GEO now as AI shifts car-buying behavior

- June 1, 2026
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Sales & Marketing Inside Automotive
Dealers risk wasting marketing dollars without trained oversight

Dealers risk wasting marketing dollars without trained oversight

- April 23, 2026
Marketing inside dealerships is getting more complex, and the people running it are struggling to keep up. Some dealers are spending up to $100,000 a month on marketing with little...
Automotive Marketing CBT Now
Transparency trouble

Transparency trouble: How top dealers win trust from the start

- April 23, 2026
The automotive retail industry is facing a transparency tipping point. Today's car buyers are better informed than any previous generation, and they are losing patience with dealerships that still rely...
F&I Today F&I
social media

Social media success: A powerful blueprint for dealership dominance

- April 20, 2026
Social media has become a key sales driver for dealerships. As consumer behavior shifts and competition increases, digital content now acts as a direct funnel for leads, trust, and revenue. In...
Sales & Marketing Inside Automotive
video marketing

Video marketing strategies that convert leads into sales

- January 12, 2024
The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do just that. According to a Vidyard study, prospects...
Sales & Marketing Articles
Melinda Zabritski joins CBT Now Experian has released new data showing that the average loan amount for both new and used vehicles has decreased in the third quarter.

Data shows a decline in average auto loan amounts: What it means for dealers – Melinda Zabritski | Experian

- December 21, 2023
Experian has released new data showing that the average loan amount for both new and used vehicles decreased in the third quarter of 2023. In the latest episode of CBT...
Daily Automotive News CBT Now
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

Creating a concierge experience for car buyers: tips for dealers

- November 7, 2023
For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain trust. Dealers can harness the abundance...
Sales & Marketing Featured

From car salesman to mega-dealer: Cuban-born Mario Murgado’s journey to unparalleled success

- June 22, 2023
On today’s Executive Profile, we visited Mario Murgado, President and CEO of Murgado Automotive Group, at his brand new, state-of-the-art Cadillac dealership in Miami, Florida. Like many Cuban immigrants seeking...
Featured Executive Profile

The secret ingredient to choosing the right CDP for your dealership

- May 25, 2023
On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality in hybrid customer data platforms (CDP)....
Featured

Closer Look: Digital security and proprietary access for CDPs

- April 27, 2023
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms (MAP) and customer data platforms (CDP)...
Daily Newscast

Latest Articles

Gas prices jump as Iran halts talks with U.S., threatens to close Strait of Hormuz. President Donald Trump says he can wait them out.
Latest Articles 06/01/26

Gas prices jump as Iran halts talks with U.S., threatens to close Strait of Hormuz

SBA will host its second 2026 Supplier Matchmaking Expo June 5 in Detroit, connecting small suppliers with major buyers.
Latest Articles 06/01/26

SBA, General Motors to co-host Supplier Matchmaking Expo in Detroit [registrations open]

New trade proposal could reshape supply chains, UAW strikes at major GM supplier, Stellantis self-driving push
Latest Articles 06/01/26

New trade proposal could reshape supply chains, UAW strikes at major GM supplier, Mercedes faces ownership restrictions

New U.S. trade proposal would raise vehicle content requirements, reshape North American supply chains
Latest Articles 06/01/26

New U.S. trade proposal would raise vehicle content requirements, reshape North American supply chains

UAW strike begins at major GM supplier after contract talks fail
Latest Articles 06/01/26

UAW strike begins at major GM supplier after contract talks fail

Mercedes-Benz dealers face uncertainty as Congress weighs ownership restrictions
Latest Articles 06/01/26

Mercedes-Benz dealers face uncertainty as Congress weighs ownership restrictions

Stellantis partners with Wayve on self-driving tech
Latest Articles 06/01/26

Stellantis partners with Wayve on self-driving tech

automotiveMastermind adapts marketing tools for FTC compliance changes 
Latest Articles 06/01/26

automotiveMastermind adapts marketing tools for FTC compliance changes 

SEO is not enough. How GEO is rewriting the rules of automotive search
Latest Articles 06/01/26

Dealers must act on GEO now as AI shifts car-buying behavior

5 key things killing your service advisor training (and how to fix them)
Latest Articles 06/01/26

5 key things killing your service advisor training (and how to fix them)