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How the auto industry’s digital transformation is changing marketing – Bob...

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Car dealers have learned now more than ever how to react quickly and stay resilient when faced with challenges. However, reactivity can only get...
used-car

It’s a used-car desert—how to get creative and boost inventory

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Used-vehicle inventory levels are at the lowest point in almost nine years. Twenty years from now, economists will not have much difficulty explaining what happened. A confluence of factors, starting with the semiconductor shortage and pandemic-induced consumer behavior changes, upended supply and demand. With fleet and rental car providers scrambling to regrow fleets, and consumers leasing […]
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digital marketing

Digital marketing methods for today’s car dealership

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What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for...

Why customer communication is key for car dealers during tight vehicle...

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Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for...

Beyond the Lead: Executing a complete retail strategy

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Welcome to this latest edition of Dealer Forward, an ongoing video series that focuses on the solutions and strategies car dealers are using to...

How digital retailing can personally tailor the car buying experience for...

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A strong digital marketing presence is crucial for your dealership in today’s marketplace. This afternoon on CBT News, we are discussing Dealer.com’s latest industry...
engagement

Dealer Forward: Personalizing Engagement – Everywhere

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Welcome to the special marketing edition of Dealer Forward: Reimagining Retail for the Automotive Industry Segment - Powering personalized experiences. In today’s episode, Katie...

Dealer Forward: Tips to take into 2021

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Welcome to the special highlights of 2020 edition of Dealer Forward. This series has focused on all of the ways dealerships have successfully used...

Dealer Forward – Digital Selling Edition: Embracing Strategies to Meet Customer...

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Welcome to the special digital selling edition of Dealer Forward. Throughout the course of this series, we've seen customer preferences continue to evolve, and...
online reviews

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

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The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you? Today, we’re discussing tips for dealers to best gather and deploy customer reviews to boost engagement and sales with Erica Danford, associate vice president of managed services for Dealer.com. With the […]
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