The Objection Conversion

Properly handling objection is something a salesperson must know to be the best they can be. During the negotiation process customers will often try to slow things down or put them on hold altogether by saying “We want to go home and think about it”.

This usually occurs when you get an objection you cannot overcome and the customer feels pressured or wants to get away from the immediate anxiety they are experiencing at that very moment. But if you let them go at that time you risk losing them altogether and sending them back into their shopping process and to another dealership.

On today’s episode of Straight Talk with David Lewis, David takes you through the 4 steps to the objection process to get your customer back into the closing process.