Big data + targeted marketing = your next buyer

big data

Big data has been taking center stage in the future of retail marketing but can this predictive analysis be used to find your next car buyer? Andy Gilman, VP Sales and Marketing for automotiveMastermind thinks so. At the recent J.D. Power forum in New York, Joe caught up with Andy to find out what exactly automotiveMastermind does for dealers and how they can not only predict who your next car buyer will be, but also personally engage with them for you.