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car buying experience

Why self-confidence is essential to your success

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses one of the most critical ingredients for achieving your...
car buying experience

Letting your customers be in control of the car buying...

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses why customers should have more control of their car buying experience. Selling vehicles on a commission basis allows dealership employees to earn a good living, but it often leads to a mindset of trying to control the customer during the […]
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car buying experience

How video messaging can help your car dealership earn more...

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses how car dealers can re-engage with customers who left the dealership without making a purchase. Some consumers feel the pressure to shop around for price, and if you simply wait for them to come back, you might be waiting a […]
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car buying experience

How lessons from the Armed Forces can help develop your...

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about the number one organization in the world, The United States Armed Forces. As explored in Lewis’s book, “The Leadership Factor,” a big part of becoming a leader in the automotive business is working closely with the sales team and […]
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car buying experience

How car dealers can become more profitable by transforming the...

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses the truth behind the phrase “doing things the way they have always been done.” Customers are looking to the future and car dealers should as well. Long ago, Lewis believed car dealers viewed customers as being the enemy […]
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car buying experience

The key to overcoming fear and rejection as a salesperson...

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses dealing with rejection. Everyone deals with different types of rejection in their life. Dealership salespeople and automotive managers are extremely familiar with rejection. Lewis provides his perspective on the best way to handle one of the biggest threats […]
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David Lewis

Automotive expert David Lewis on how car dealers can avoid...

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Today on CBT News, we welcomed back David Lewis to the show. Lewis is the President and CEO of David Lewis and Associates and host of the CBT original show Straight Talk. Lewis joins host Jim Fitzpatrick to discuss how car dealers can carry momentum into the second quarter of 2021 and beyond.  Lewis opens […]
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car buying experience

How automotive professionals can manage stress and live healthier lives

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On the latest edition of Straight Talk, host David Lewis, President of David Lewis and Associates, tackles the topic of stress and how it impacts the mental health of automotive professionals. Dealers and their teams face many levels of stress, in both personal and professional aspects of their lives. Stress can be very harmful if […]
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car buying experience

4 universal rules car dealers can follow to achieve sales...

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On this edition of Straight Talk, our host, David Lewis, shares with us four rules dealers should follow to ensure a successful sales presentation. Every salesperson knows that a natural gift for communication and personal charisma can go a long way in sales. Salespeople can not rely on those gifts alone. In fact, there are […]
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car buying experience

Why your dealership should put an end to trial closes

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On this edition of Straight Talk, our host, David Lewis, shares with us his lastest car buying experience. About 30 days ago, Lewis decided it was time to buy a new car. Like most shoppers, he began his search online and narrowed down the make and model that he wanted. However, when he ventured to […]
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