Today on CBTNews.com – Wednesday, September 4th, 2019:
Debunking Common Misconceptions About Digital Retailing – Mo Zahabi, VinSolutions & Dealertrack
Digital retailing continues to be a topic on everyone’s mind in the auto retail industry. In fact, according to Cox Automotive, 61 percent of all car shoppers are reaching and buying vehicles online, and there are multiple projections that number will climb. To debunk some common misconceptions about digital retailing and how out how to capitalize on this trend, we recently caught up with Mo Zahabi, Senior Director of Product Consulting at VinSolutions and Dealertrack. Watch Now
Five Critical Marketing Tactics to Get More Customers Visiting Your Service Department
Service departments account for 11 percent of the revenue at dealerships. Fortunately, with the right marketing tactics and messaging, dealerships can increase this number while using service appointments to raise customer retention. Don’t feel as if you have to implement all of the above tactics at once. Start with one, build on that, and see how you can expand further. With some savvy strategy and marketing tactics, your service department can become a primary revenue stream for you and your dealership. Read More
6 Video Ideas for Social Media Outreach
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re new to the medium, though, making a video can be overwhelming. You may not be sure what to make videos of, or insecure about the quality of your videos. Not to worry! Here are six video ideas that are easy to make no matter what equipment you have. Read More
