Today on CBTNews.com – Thursday, November 15th, 2018:
How to Create an Efficient Audience Targeting Strategy For Your Dealership – Brian Finkelmeyer, Cox Automotive, and Facebook
According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for CBT News, Brian Finkelmeyer, senior director of conquest at vAuto. Today Brian welcomes Adam Pavkov, director of product for Cox Automotive and Trace Przybylowicz, industry relation lead-automotive for Facebook, and they discuss how dealers can ad target the right person at the right time in order to move inventory. Watch Now
How To Use Social Media Data For A Trend Analysis In Your Dealership
Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is jam-packed with data that are being collected from all sorts of sources. Social media, though, houses plenty of data that is valuable to a business. It’s made up of information that’s collected from a social network(s) that shows how users are engaging with, viewing, or sharing your content. By analyzing and tracking these metrics, your dealership is better able to create an effective marketing strategy. Read More
Give Thanks for Your Team
At this time of year, we’re given a lot of opportunities to share how thankful we are for our family and friends. But an important group of people is often forgotten during this season of gratitude: coworkers. With so much going on this time of year, it is easy to get swept up in the daily tasks and meetings required to keep the business moving. This Thanksgiving, though, I challenge you to make time to tell your coworkers and employees thank you. Read More
