Today on CBTNews.com – Monday, May 27th, 2019:
How to Capitalize on Summer Incentives and Attract Consumers To Your Showroom – Brian Moody, Autotrader
Memorial Day is filled with perks and incentives. This holiday signifies the start of summer sales, but even with incentives and a strong economy, dealers are still struggling to get customers into showrooms. Here to talk more on the subject is Brian Moody, Executive Editor at Autotrader. Moody discusses a variety of ways in which dealerships can entice consumers into the showroom throughout the summer, and gives feedback and perks that are important to highlight for interested customers. To learn more about these strategies and how to best capitalize on summer incentives watch the full interview. Watch Now
How to Take Advantage of E-Commerce Opportunities in Auto Retail
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings with it a host of new jargon and skills. It also brings opportunity. In the traditional model of sales, while there was certainly advertising, by and large, the focus was on bringing customers in to you. With e-commerce, that focus changes to your dealership meeting the customer wherever they are: at home, work, waiting for their plane–anywhere they’re using a device. Read More
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still prefer buying from a dealership rather than just purchasing a vehicle online. They want to drive it, feel it and smell that new car smell. Read More
