CBT News Week In Review for Friday, May 24th, 2019:
How to Embrace Industry Change and Adapt to the Needs of Your Customers – Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group
Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership needs to continually fine-tune its approach. Here to discuss the importance of embracing change and growing with the industry at the dealership level, is Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group in Texas. Watch Now
Manheim’s Used Vehicle Index: How Your Dealership Can Profit from Current Opportunities – Zo Rahim, Industry Insights at Cox Automotive
Following Manheim’s release of the latest edition of the Used Vehicle Value Index, Zo Rahim joins CBT News to discuss current defining factors of the auto industry. As the Manager of Economics and Industry Insights at Cox Automotive, Rahim says that there is still a lot of opportunity for dealers and fixed ops to continue to see favorable profit despite changes in the retail market. Watch the full interview above in order to hear more about these trends as well as how they are going to affect consumer trends and dealership’s profits. Watch Now
Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing
Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan “JT” Thompson, Vice President of Sales at Force Marketing, sits down with CBT News to talk about exactly why and how dealerships are getting fooled by vanity metrics, and what they should do in order to avoid this. Watch the full interview above to see what advice JT has for dealerships on how to think outside of vanity metrics and get back to driving sales in your dealership. Watch Now
What Can We Expect From Used Car Sales in Q2? Jonathan Banks from J.D. Power Provides Insight
The used car market has had its fair share of turns and changing trends so far in 2019 and Jonathon Banks, Vice President and General Manager for Vehicle Valuations at J.D. Power, suspects that this won’t be the end of the surprises 2019 has in store for dealerships. Banks sits down with CBT News’ Jim Fitzpatrick to discuss the latest update on inventory and auction volume of used cars as we begin to move into the second quarter. Check out the full interview above to see what seems to be in store for dealerships and the used car market for the remainder of 2019. Watch Now
