Today on CBTNews.com – Tuesday, February 25th, 2020:
Ryan Kerrigan Discusses Dealership Valuations, Transactions, and Other Market Trends
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Ryan Kerrigan, Managing Director of Kerrigan Advisors. The pair discuss expectations for the buy-sell market in 2020, the hottest selling brands right now, and the overall strength of the market. Watch Now
Is Your Dealership Using Interactive Lead Forms?
Dealership Internet managers have two primary goals. The first obviously is to sell cars. The second goal (not to be confused as a secondary goal) is to collect leads in order to build better customer relationships, so that you can sell more cars. One of the main ways dealers try to attain these leads is by setting up a form for consumers to schedule test drives, get price alerts and learn about upcoming sales events. Read More
Increase Service Retention with These Innovative Service Contract Features
Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service opportunities after the sale. The problem is that most service contracts do not tie a customer to the dealership where they are purchased. Some of the latest innovations with service contracts revolve around ways to tie customers to dealerships as well as ways to increase take rates. Here is a quick look at some of these innovations. Read More
