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website

Changing your Website? Here’s What You’ll Need From Start to Sale

There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
phone

Time to Break Your Old School Phone Habits

There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when they...
EVs

Customers Want to Know: Can You Answer Questions about EVs?

If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true...
lease

Ways to Pitch a Lease

Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase...
hiring

What’s the Upside? Comparing Hiring Experience or Non-Experienced Salespeople

When it comes to hiring new salespeople, it can be a daunting task to find just the right ones that will be a good...

Altering the Language Being Used in Your Dealership

On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

The Importance of an F&I Specialist

Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode...

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...