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Pete MacInnisvideo

3 Core Components to Seamlessly Transition Customers from Online to Your Showroom – Pete...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Pete MacInnis, CEO of eLEND Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: eLEND Solutions, you...
service contract

Increase Service Retention with These Innovative Service Contract Features

Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service...
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
gross profitvideo

The Relation Between Gross Profit and Sales Training – Sean Gardner, Trainer with The...

Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with Sean Gardner, a trainer...
John Fitzpatrickvideo

How Force Marketing is Using Video to Help Dealers Improve Their Shopping Experience –...

Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...

Current Trends and Challenges in Fixed-Ops

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....