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Commit to Success: Don’t settle for an average career in retail automotive

Welcome to another episode of Service Drive with Don Reed, CEO of DealerPRO Training. Far too often in the retail automotive industry, dealer principals, general managers, and service directors, among others, measure themselves against the average dealership performance. We are conditioned to the ‘mythical average’ and we become our own worst enemy because of it. However, average is nothing more than a reference point. Is average really what you want to be? 

Related: How to establish S.M.A.R.T. goals and go from an average dealer to a top performer

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Don Reed
Don Reed
After 26 years in the automobile business as a dealer, GM, sales manager, service manager, service advisor and salesperson, Don began a new career as a consultant and trainer. As CEO of DealerPro Training and founder of The Don Reed PRO Training Network, he has worked with hundreds of dealerships and major dealer groups across the U.S., Canada and the U.K. to increase profits in their fixed operations. He was rated a Top 10 Speaker at the NADA convention for four consecutive years. Visit the firm’s website at

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