Wednesday, July 6, 2022

How to establish S.M.A.R.T. goals and go from an average dealer to a top performer

On the latest episode of Service Drive, host Don Reed discusses the enemy called average. This comes from one of Reed’s favorite books by John Mason, titled An Enemy Called Average. The purpose of the book is to get you from where you are currently to where you dream to be. John Mason says, “break the […]
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Don Reed
Don Reed
After 26 years in the automobile business as a dealer, GM, sales manager, service manager, service advisor and salesperson, Don began a new career as a consultant and trainer. As CEO of DealerPro Training and founder of The Don Reed PRO Training Network, he has worked with hundreds of dealerships and major dealer groups across the U.S., Canada and the U.K. to increase profits in their fixed operations. He was rated a Top 10 Speaker at the NADA convention for four consecutive years. Visit the firm’s website at

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