Thursday, January 27, 2022

Change the Experience, Change the Results

What Do You Expect when You Book a Hotel Room? Exactly! The studies are clear: According to DrivingSales, 99 percent of buyers expect a hassle when they start the car buying process; and According to AutoTrader, only about 1 in 235 buyers actually likes the current car buying process. While consumers have nearly universally disliked […]
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Steve Stauning
Founder, Steve is the author of Assumptive Selling: The Complete Guide to Selling More Vehicles for More Money to Today’s Connected Customers; as well as a respected automotive industry veteran and founder of pladoogle, LLC – a leading training & consulting firm – and the free sales video training website Prior to his involvement with pladoogle, Steve served in various automotive leadership roles, including as the Asbury Automotive Group’s (NYSE: ABG) director of ecommerce, the director of the Web Solutions division of Reynolds & Reynolds, and as the general manager of Dealer Web Services for Dominion’s Dealer Specialties.

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