Wednesday, December 2, 2020
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sales

3 Ways to Dominate Car Sales in the “New Normal”

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The Automotive industry has been turned upside down over the past 4 months and has pushed the future forward in regard to the way that business is being conducted. Selling today requires adapting to the current circumstances and reengineering the mechanics of the sales process. The staples to success never change, but this is a […]
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automation

Will Automation Affect the Auto Retail Workforce?

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Automation is at work in the automotive industry. Processes in manufacturing are now driven in large part by AI-powered machines that can operate round the clock rather than an eight-hour shift. Fewer journeyman-status employees like tool-and-die makers and machinists need to be on staff. From assembly to painting, automotive plants are largely mechanized. Yet, despite […]
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moving

Moving Smoothly From Greeting the Customer

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The first impression your customer has on you can make or break the deal. On this week’s episode of On the Mark, Mark Tewart talks about moving slowly from greeting the customer to the rest of your process.
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language

Adjusting Your Language for the Customer

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 On this week’s episode of On the Mark, Mark Tewart talks about the power of language and how it can both help and hurt you when talking to customers in the dealership.
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sales process

Elevate Your Sales Process In The Automotive Industry by Picking The...

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 One of the most important parts of the sales process in the automotive industry is picking out the perfect car. As you’re walking the lot, David Lewis of David Lewis & Associates suggests asking potential buyers this question.    VIDEO TRANSCRIPT: Hello everybody. David Lewis here with your sales tip of the day. Today […]
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trade-in

Use the Trade-In to Make the Sales Process Quicker and Easier

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There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over the last few years, the average consumer still does not like the current sales and transaction process and they believe it takes way too long. One thing that can be changed […]
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intentionally congruent

Be Intentionally Congruent

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 Are you intentionally congruent on the lot and in the showroom? Let the customer know that you and your dealership are transparent with them. Mark suggests being both in order to have an effective sales process.   VIDEO TRANSCRIPT:  I want you to be congruent, intentionally congruent. In other words, I want you to […]
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sales process

Gain Control of the Sales Process

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The sales industry hadn’t innovated for decades before I created what’s called Information Assisted Selling. It’s trademarked and a codified way of selling—the ultimate way to create common ground. I use information while my competitors refuse to use it. Information Assisted Selling literally has changed entire industries. You can use information to put you in […]
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greeting

Effective Greeting Requires Planning and Professionalism

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In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about constantly. At most basic level how hard is it to have a consistent greeting that offers information and addresses the clients fears? Based on survey data and mystery shops there is […]
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sales process

What’s Bogging Down Your Sales Process?

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Most customers probably aren’t ready to complete their car buying journey online, but they are trying to save time. On today’s Tip of the Day, Glenn Pasch asks you to think through your sales process so that you can identify any potential obstacles that your customer may run into.
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