Wednesday, December 2, 2020
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customer

Tips to optimize customer engagement in the pandemic and beyond

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If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this, “Hi [Your Name], we wanted to make sure you’re OK during this time we all face. Do you need any help? For updates, visit [RandomPoliticalCandidate].com/help.” […]
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innovation

Five factors that drive innovation in auto retail

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Dealership gross profits have declined from 3.3% to 2.4% between 2015 and 2018. Over that same time frame, an average dealership’s operating profits saw an even more drastic decline – from 8.9% to just 1.7%. The decline in profitability coincides with a growing dissatisfaction among consumers regarding the traditional vehicle purchasing method. According to global […]
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Policaro

Policaro Group on the use of innovation and technology in automotive...

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In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their purchase online if the option existed. That’s driven dealers like Ontario-based Policaro Group to develop their online retail solution known as Policaro Access, giving customers the option to shop in person […]
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showroom

Tips to improve your virtual showroom

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On a typical day, when most people will never stop by your dealership but they’ll visit your website, the importance of digital showroom curb appeal matters tremendously. If your website doesn’t meet your possible buyers’ standards, you won’t grow online, and you’ll suffer in sales at your brick and mortar location. The same welcoming, organized […]
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customer

Report shows that 86% of brands aren’t benefiting by tracking CX

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According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands haven’t seen return on their investment into CX. Nearly all spending for customer experience has been in monitoring and tracking. Key performance indicators such as […]
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retention

How F&I can play a part in increasing customer retention

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“How do we keep ‘em coming back?” It’s a very important question for anyone working at a dealership. Customer retention is one of the most important priorities throughout dealership operations. Service, parts, and sales all rely on repeat customers and keeping the customers from ‘cradle to grave’ as they say. In a perfect world, you […]
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referral

Six Steps to Build a High-Converting Referral Program at Your Store

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Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the profile of being low-cost and effective in generating leads: referrals. People are four times more likely to buy an item when referred by a friend. Additionally, referral marketing generates three to […]
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digital retailing

How to Maintain Brand Consistency with Digital Retailing

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Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time frame, a few key principles can easily be overlooked. In his personal vehicle search, automotiveMastermind’s Director of Business Development Steve DeWitt has experienced firsthand opportunities for improvement in how digital retailing […]
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retail

Modernizing Your Retail Experience

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 On this week’s episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in the road for a retail transformation. VIDEO TRANSCRIPT: Brian Pasch: Welcome to Auto Marketing Now. On today’s show, we’re going to talk about digital retailing and the potholes in the […]
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time

Use This Time to Build a Great Dealership Experience for Tomorrow’s...

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While the entire world seems to have hit “pause” as a result of COVID-19, dealerships have two options: Prepare for business as usual once things get back to “normal” Recognize that “normal” no longer exists — if it ever did — and get ready for new customer demands With the enforced showroom closures that dealerships […]
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