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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
return

3 Reasons Why Your Service Department Needs More Return Customers

Any business owner understands the importance of customer retention and creating a loyal client base, however, many dealerships struggle with this practice in their...
aftermarket

Is Your Dealership Capitalizing on the Multi-Billion Dollar Automotive Aftermarket Industry?

According to Wikipedia, the United States automotive aftermarket was estimated to be worth $318.2 billion in 2013 and contributed more than 2.3% to GDP....
buyers

Adding Value by Creating a Better Sales Journey

Hyundai Motor America’s Chief Marketing Officer (CMO) Dean Evans has been doing his part to turn the automotive retailing process on its head. Hyundai...
Tesla

Is Audi Out to Crush Tesla?

Audi recently announced that it will unveil its all-electric E-Tron SUV on September 17 in San Francisco. Pricing is due to be released on...
used vehicle

Used Vehicle Prices are Steady and Strong: Here’s Why…

Used-vehicle sales typically spike in spring and taper off throughout the rest of the year. With the start of school and the end of...
OEM

How Well Do Your Employees Know Your Dealership’s OEM?

Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position...
meetings

5 Rules to Make your Meetings More Productive

Poorly run meetings are a huge time waster in any dealership. Nobody likes to sit through a 3 hour meeting only to wonder what...
sales hustler

Becoming a Modern Sales Hustler

It is no secret that times have changed. Technology and availability of information have forever altered the way we interact with buyers and the...
traditional dealers

Is Tesla Losing Its Key Marketing Strategy? What Does That Mean For Traditional Dealers?

In a recent mystery shopper survey conducted by the firm Pied Piper, Tesla was ranked dead last in how helpful their salespeople were. 34...
benefits

Benefits of Working in Sales

There are many career paths one can take in the car business. Service, Parts, Sales and Accounting all require different skills and offer unique...
costs

How to Cut Costs and Improve Quality in your Service Department

A well-functioning service department is the lifeblood of any dealership. In many ways, it is the face of your dealership that customers experience more...
cox automotivevideo

Dealers Share Outlook on Car Ownership Trends in Cox Automotive Mobility Study: A Dealer’s...

Alternative vehicle ownership is becoming increasingly popular among consumers and here to help us navigate through this constantly evolving industry is Rachelle Petusky, research...
F&I profit

5 of 6 Public Dealer Groups Report F&I Profit Increases for Q3

F&I per vehicle profits appear to be on the rise. Reports from five of the six publicly traded auto groups indicate that F&I gross...
service contract

Why Purchase a Service Contract?

We all know that the VSC as Johnny Garlich would call it, “is the engine that pulls the train.” If you learn how to...
phone

The Phone is Ringing: Yesterday, it was an Inquiry; Today, it’s a Buyer!

The phone is ringing. It’s a sales prospect. They’re not calling to chat. They found your vehicle on the Internet and (by calling you)...

Repetition – The Mother of All Skills

On this week's episode of On the Mark, Mark Tewart talks to you about an important pillar of sales success and the mother of...

How to Jumpstart Your Fixed-Ops

On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.

Kerrigan Report: Lithia Motors Sees Gains in October

Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss October’s  Kerrigan Index and the marketplace’s reaction. The Kerrigan Index™ is composed of the seven publicly...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...