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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
service

5 Tips and Strategies for an Effective Service Department Mentoring Program

Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
media

Why is Local Media Advertising so Important?

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and...
service contract

Increase Service Retention with These Innovative Service Contract Features

Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service...
employee dress

Dress to Impress: What Message is Your Dealership Staff Sending?

30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries...
trade war

China Makes Significant Move in Trade War with U.S.

The trade war between US and China just got worse on Friday. Beijing has now imposed tariffs on $75 billion in American goods in...
Gen Z

Does Gen Z Really Prefer to Buy Online?

There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by...
board of advisors

What Can a Board of Advisors do For Your Dealership?

When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
texting

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...
detail bay

How to Turn your Detail Bay into an Alternative Revenue Stream

Dealerships pay a lot of attention to sales, service and parts, but where does the detail department fit in? Does it belong to sales?...
customer

The Importance of Dealership Wayfinding and Design

How does your dealership layout affect customer experience? Is the customer aware of all of the features your dealership has to offer and can...
tariffs

New Developments in the On-Going Auto Tariffs Saga

For the last several months, the Trump administration has pushed towards wide-scale tariffs on many imports. The White House sees these measures as part...
sales and service

Improving Your Sales-to-Service Handoff

Sales and service have their own distinct roles in any dealership. In an ideal world, sales exists to attract and new customers and to...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
F&I

5 Unethical F&I Practices That Could Sink Your Dealership

It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
team

Six Motivational Quotes Dealers Can Use to Inspire Their Team

Fifty-three percent of workers in the United States are disengaged at the workplace. The numbers have gotten better since 2017, but they are still...

Accountability in Dealership Management

On this week's episode of Kain & Company, David Kain goes over the role of managers and how critical it is to be held...

Marketing and Sales Attribution

On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...

October’s Kerrigan Market Update Reveals Positive News for the Auto Retail...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone. I'm Bridget...

Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...