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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
authenticity

How to Bring Authenticity to Automotive Retail Selling

We live in a world where it is extremely hard to pretend to be something you’re not. Social media and constant digital interconnectivity have...
Medal of Freedom

President Trump Announces That Roger Penske Will Receive the Presidential Medal of Freedom

President Donald Trump announced Thursday his plans to award the Presidential Medal of Freedom to automotive mogul and motor sports king Roger Penske. "We're going...
customers

Teaching Customers About Maintenance in the Information Age

Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service...
cybersecurity

Do You Have a Cybersecurity Plan at Your Dealership?

Much the same way you build walls and barriers to protect your physical inventory, you should also be concerned about protecting your network and...
rental

How to Run a Successful Dealership Rental Program

Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
technicians

The Best Way to Pay Your Service Technicians

Employee wages are one of the biggest expense of any dealership. This is especially true in the service department. Attracting quality talent and paying...
Facebook Marketplace

Why You Should Pay Attention to Facebook Marketplace for Autos

In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a...
recalls

How to Turn Recalls Into Positive Customer Experiences

Recalls are never good news for customers. At best, it means the added inconvenience of scheduling an appointment, waiting for the repair, and/or leaving...
EVs

The Evolution of EVs – Where Are We Now?

The 2019 New York International Auto Show is a showcase for Electric Vehicles (EVs). Auto Shows are generally a platform for manufacturers to demonstrate...
patents

Why is Toyota Giving Royalty-Free Access to Hybrid-Vehicle Patents?

Japan’s Toyota Motor Corp announced Wednesday that it is opening up access to its hybrid-vehicle patents through the year 2030. The move also promises...
Hugh Hathcockvideo

Hugh Hathcock and Kalah McCoy Discuss Making The Recon Process More Efficient For Dealers

 Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive Vice President at Recon Velocity. Hugh tells about the...
video strategyvideo

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown,...

 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...
onboarding

Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One

It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
board of advisors

What Can a Board of Advisors do For Your Dealership?

When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
technician

How BMW and Manheim Are Working to Alleviate Technician Shortage

Back in June, Michele Boyarsky of The Engine Block reported that there is a growing shortage of auto technicians that is “alarming and worth...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...