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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
best practices

Are Your Dealerships Sharing Best Practices?

Dealership groups, whether big or small, are becoming more commonplace. Dealer group owners recognize that running multiple dealerships together is more cost effective than...
service department

Training New Recruits in Your Service Department

Recruiting and training service personnel has been a hot topic of conversation in recent years. Attracting and retaining good talent in your service department...
service department

Should Your Service Department be Open on Sundays?

It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding...
Senate

Senate Vote Imminent on Critical S.J. Res. 57 Regarding Indirect Lending

We recently ran an article about resolutions that have been proposed in both the House and the Senate opposing Obama-era rules enacted by the...
fleet sales

How Fleet Sales Affect Residual Values

Fleet Sales is often a dirty word in the auto industry. This can be true on the manufacturer side as well as the dealer...
renewable road

New Roads Pave the Way to Autonomous Driving Future in China and the U.S.

In December 2017, a 3,540-foot-long stretch of road opened up in the eastern Chinese city of Jinan. This is no ordinary road. In fact,...
Facebook Marketplace

Why You Should Pay Attention to Facebook Marketplace for Autos

In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a...
Sales Email Lead Program

GM Launches Dealer Sales Email Lead Program

GM Launches Dealer Sales Email Lead ProgramOn April, 9, 2018, GM launched the Dealer Sales Email Lead Program aimed at decreasing dealer response times...
EPA

EPA Rolls Back Car and Truck Standards with Complicated Implications

On April 2, 2018, the Environmental Protection Agency (EPA) took steps to reverse Obama-Era rules that were touted as the most aggressive action taken...
Sales

March Auto Sales Winners: How and Why?

March kicked off a critical spring selling season for US light-vehicles. Auto sales rose by 6.4 percent, which was the biggest year-over-year increase since...
Mark Wahlberg

Transformers Actor Mark Wahlberg Now A Chevy Dealer

With their substantial disposable income, it's not surprising that celebrities sometimes indulge in some pretty high-end, out-there purchases. In 2003 Mike Tyson bought a...
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...
personalize

Four Ways to Personalize Your Marketing to Increase Sales at Your Dealership

Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions...
technology

The 3 Things Technology Should Do for You

Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology...
complainer

Why Complainers Will Ultimately Sink Your Ship

You’ve likely heard the expression that one bad apple can spoil the whole barrel. In the case of workplace complaints, this axiom holds especially...

Is Overcoming Objections a Lost Art?

  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...