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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
bitcoin

Do Cryptocurrencies Like Bitcoin Belong in Your Dealership?

Unless you’ve been hiding under a rock for the last several years, you are familiar with Bitcoin and the excitement surrounding blockchain technology. Also...
return

3 Reasons Why Your Service Department Needs More Return Customers

Any business owner understands the importance of customer retention and creating a loyal client base, however, many dealerships struggle with this practice in their...
buyers

Adding Value by Creating a Better Sales Journey

Hyundai Motor America’s Chief Marketing Officer (CMO) Dean Evans has been doing his part to turn the automotive retailing process on its head. Hyundai...
Tesla

Is Audi Out to Crush Tesla?

Audi recently announced that it will unveil its all-electric E-Tron SUV on September 17 in San Francisco. Pricing is due to be released on...
used vehicle

Used Vehicle Prices are Steady and Strong: Here’s Why…

Used-vehicle sales typically spike in spring and taper off throughout the rest of the year. With the start of school and the end of...
OEM

How Well Do Your Employees Know Your Dealership’s OEM?

Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position...
meetings

5 Rules to Make your Meetings More Productive

Poorly run meetings are a huge time waster in any dealership. Nobody likes to sit through a 3 hour meeting only to wonder what...
sales hustler

Becoming a Modern Sales Hustler

It is no secret that times have changed. Technology and availability of information have forever altered the way we interact with buyers and the...
traditional dealers

Is Tesla Losing Its Key Marketing Strategy? What Does That Mean For Traditional Dealers?

In a recent mystery shopper survey conducted by the firm Pied Piper, Tesla was ranked dead last in how helpful their salespeople were. 34...
benefits

Benefits of Working in Sales

There are many career paths one can take in the car business. Service, Parts, Sales and Accounting all require different skills and offer unique...
car buying trendsvideo

Market Predictions and New Car Buying Trends for 2019 – Bill Wittenmyer

It’s crucial for dealers to start the new year off on the right foot, and that begins with being mindful of market predictions and...
Rhett Ricartvideo

Rhett Ricart, NADA Vice Chairman-Elect on the Future of the Car Business, Tariffs, and...

As we gear up for the annual NADA show in San Francisco at the end of this month, we’re pleased to welcome Rhett Ricart,...
diversity

Why Building Diversity in Your Leadership Rolls is Important

Diversity in the workplace can be a contentious word. Many interpret the directive to mean that a variety of external likenesses need to be...
language

What Your Body Language Says About You On The Sales Floor

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like...
health care

What Incentives Do Your Employees Want the Most?

For the most part, dealership employees want what any employee wants: security. Along with a paycheck, your dealership provides a safety net for employees...

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...

Selling in the Service Drive

On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...

Become Your Own “One-A-Day Vitamin”

Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...

The Power of the First Impression

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis and Associates talks about the meet and greet in the service...