Selecting Keywords Pays Off With Improved Marketing ROI
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY
A strong keyword strategy is one...
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
Articles
The Trend Toward Controllable And All-LED Exterior Lighting At Dealerships
Dealers should be aware of the implications and options of these trends. BY CHIP WALKER
It was a dark and stormy night. No, really. How does your dealership’s lot look? Can...
Possible Answers For Tough Challenges In Keeping Salespeople Happy And Closing Deals
Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS
This month, we asked leading sales trainer David Lewis for his thoughts on handling several prickly...
Consider Cross-Training For the F&I Process
You don't want hybird car sales reps, so consider a change in the F&I process.
BY MARK TEWART
Doesn’t it make more sense to let them handle any issue your customer has...
Why Are Dealers, GMs The Last At Their Stores To Join The Social Media Party?
Lack of support from the top is holding dealerships back on social selling and marketing.
BY LAURA MADISON
A social media movement is rocking the retail automotive sector, but the people at...
The New Generation Of Kiosks Emphasizes Time Savings And Transparency For Customers
Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA
Informational kiosks have been on the dealership scene for years. Who hasn’t encountered...
Corporate Culture: Making It More Than A Cliché At Your Dealership
Identify the kind of customer experience you want, and let procedures, hiring and training drive it. BY GLENN PASCH
The word “culture” gets thrown around routinely in corporate meetings and events,...
Training Helps Sustain Michigan Dealership Group’s Evolution Into A Substantial Corporate Player
Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA
Back in 2004, Zeigler Auto Group ran four stores, covered staff training with an occasional...
Convert More Women Shoppers To Trucks From Cars
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING
Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
Competition Between Departments is Great but Don’t Let it Become a War
Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain as a dealer too many times:...
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