Erik Nachbahr

5 POSTS 0 COMMENTS
Erik’s company, which he founded in 1997, provides IT strategies to auto dealerships. He individually works as chief information officer for clients with a combined billions of dollars in annual revenue. See the website at www.heliontechnologies.com.
management

Can Your Dealership Bounce Back?

What do you think of when you hear the word disaster? There are natural disasters, of course, that you may get some warning for: storms, floods and fire. Then there are disasters that happen with no warning: a power surge…
Erik Nachbahrvideo

7 steps to take your dealership’s IT strategy to proactive from reactive

Seven Signs Your IT Strategy is Reactive What is your dealership's information technology (IT) strategy? Does it have one? If you don't currently have a five-year IT plan, then your strategy is reactive. This means your dealership is spending a…
Digital Retail

Is Your Dealership Losing Thousands of Phone Leads?

Thanks to mobile devices, call volumes to dealerships are up significantly, outpacing internet leads by four to one, according to ADP Digital. In fact, 19 percent or about one in five car shoppers make first contact with dealerships via the…

Four Technology Fails

How Not To Lose Digital Leads By: Erik Nachbahr  One in four car shoppers (24%) make their first contact with a dealership through email, website forms or other digital means, according to the 2015 J.D. Power U.S. New Autoshopper Study.…
Customer-Identity Thieves

Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves

Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR Auto dealerships are inviting to data thieves, given the consumer identities, financials and credit card data they store. The…
F&I

An F&I early touch is the most profitable transaction

The F&I department is under constant pressure to increase profitability while enhancing the buying experience for the customer. The dealer wants increases in PVR and F&I product counts to fuel their reinsurance or DOWC positions. The sales department wants the…
video

Minimalist marketing techniques to try at your car dealership – Paul Potratz

There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his own unique approach, yet again, with his latest venture, Helderburg.…
oil

ExxonMobil chairman provides updates and future of oil industry

On Wednesday, ExxonMobil Chairman and CEO Darren Woods held an employee forum to discuss the oil and gas industry’s position and the outlook for the future. A statement was released that summed up his comments to ExxonMobil staff that delved…
healthcarevideo

The benefits of a self-insured healthcare platform for auto dealers – John Augustine, WellNet

As we approach the end of the year, there is much focus on healthcare options and budgets going into 2021. We all know that group healthcare usually comes at a steep price and can be a large portion of your…
Hugh Hathcockvideo

A look inside industry icon Hugh Hathcock’s automotive retail journey

Today on CBT News, we welcome back to the show Hugh Hathcock, owner of ReconVelocity. Now, you may know a little bit about his success in the automotive retail industry, but do you know how it began? Hathcock has an…

Robust Q3 earnings and aggressive hiring for automakers signal industry resilience

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Q3 Earnings We’re in the middle…

How diversity and inclusion can help your car dealership’s bottomline

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Tony Chatman, president of Chatman Enterprises, and an acclaimed corporate relationship expert. Today, our esteemed host and guest discuss…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…