Remember that the RISC is active as soon as the customer signs it, so be deliberate. BY TONY DUPAQUIER
As business managers, it is our responsibility to protect the dealership’s interests...
If more than half of your units are at least 30 days old, it’s time to perform more analytics. BY DALE POLLAK
I would encourage franchised dealers that also sell used...
A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics.
BY AMY FARLEY
Digital marketing for car dealers isn’t just about...
“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone in that attitude. Recent research found...
Be prepared for extremely detailed project plans and numerous meetings with reviewers, architects and contractors. BY CHIP WALKER
Congratulations! You have made the decision (maybe with help) to upgrade your dealership...
Solicitations can overrun a dealership’s management if you don’t funnel them to 1 to 2 days each month. BY DAVID LEWIS
Anyone who operates a business understands the concept of time...
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG
It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...
Are dealers ready to adapt to these businesses’ flexibility with test drives and trade-ins? BY ZACH KLEMPF
The automotive landscape is being disrupted faster than ever before. If you thought the...
Brickell group could open another store in its hometown soon but has designs on more Florida markets. BY JON MCKENNA
Miami-based Brickell Motors is continuing its recent aggressive growth trend, having...
Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER
U.S. Defense Secretary Donald Rumsfeld, you may recall, felt there were three...