BY JEFF COWAN
Anyone who knows me knows that my first love outside my family is for “The Greatest Spectacle in Racing– The Indy 500.” I, like most who enjoy this...
Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING
When buying a car, 54 percent of women bring someone with them to the dealership, in contrast...
Not everyone is chosen to be a leader, but those that are realize their success lies in the success of the people they lead. BY DAVID LEWIS
Over the past several...
Going beyond the current BDC model and creating a business development dealership makes all employees accountable for growth in sales and service. BY DAVID KAIN
Business Development Centers (BDCs) are a...
Great ideas don’t get magically implemented. Pick your sessions carefully, and plan how to push through the best suggestions. BY GLENN PASCH
Each month, car dealers are bombarded with promotions for...
Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group. BY CAROL WHITE
When Saturn was founded...
62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby Boomers. Boomers control 70% of the...
J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER
Want to know whether young girls aged 12...
Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE
If you want to sell more cars, you have to get shoppers into your showroom, according to...
How to convert extra visits into dollars for your dealership. BY ANNE FLEMING
Women visit 30 percent more dealerships than men prior to buying a car, according to a Women-Drivers.com study....