There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when...
Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience?
In Ernest Hemingway’s 1926 novel,...
Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest to plan your digital marketing campaigns...
The Largest Living Generation
Millennials are now the largest living generation in the United States behind Baby Boomers. They are defined as individuals born in 1982 and up to 20 years...
Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase the sales of their dealerships, so...
Aside from the prevalence of flying cars and hoverboards Marty McFly used, ‘the future’ is happening. Innovators dreamed of a world with cars that drove themselves, intercontinental visual communication –...
Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog owner yourself. But, according to the...
Experience might be the best teacher but it is also the slowest one. For the sales professional recently promoted into management, time is not a luxury you have to become...
ORLANDO, Fla. – Owning and operating a new vehicle in 2017 will cost a driver an average of $8,469 annually, or $706 each month, according to a new study from AAA....
The vast majority of people today are increasingly connected to the world of digital information “on the go” via smartphones or mobile devices. Over 90% of people own a cellphone...