How to Use Facebook Live in Your Dealership Marketing


Back in the summer of 2015, Facebook rolled out a new feature, called Facebook Live. Facebook Live is a live-streaming application that lets anyone broadcast straight to their Facebook feed, right from their mobile devices in real time. Since its big launch, the service has taken off with over four billion live video views daily.

Facebook Live has been a huge success and many people are engaging in this fun live experience, especially dealership marketers. But why would dealership marketers use Facebook Live? Facebook Live is a very beneficial tool for those in the dealership industry when trying to market their products. This is a fun and simple way for them to use the power of real time video to connect with their audience. Facebook Live offers fascinating benefits of dealership marketing. Some of the methods in which marketers can utilize and take advantage of this new Facebook Live technology are discussed below.

Showcasing Vehicles

Dealerships can use Facebook Live as an opportunity to help market their vehicles. In the live video, the new vehicles can be shown to the audience with all of their internal features. Marketers can talk about all of the benefits of the cars and why it will be a good purchase for their customers. This is a good and efficient way to promote vehicles to a large audience at once.

Live Question and Answer Tutorials

Facebook Live is a perfect way for customers to have their questions answered. If a customer has a question, the odds are that others might also have the same question. Dealerships can ‘Go Live’ through the app and answer any of their customers questions that are posted in the comment section. Customers may have some questions about the cars, current promotions, sales, or even dealership processes. After the live video has ended, the video will save right to the dealerships Facebook page for others to view at a later date or time. This is a great promotion method, and will attract many people that might be interested in purchasing a car.

Promote Events

Dealerships can Livestream using the app during an event or group. They can show the public how awesome the event is and try to get them to come join them. If any prizes or free giveaways are being offered at the event, it can be a good idea to inform the audience of this prior to the event taking place, as they may want to partake in said event.

Customer Reviews

Sometimes customers enjoy hearing from other customers. They want to hear about their views and feelings about a certain company before experiencing it themselves. Dealerships can use ‘Go Live’ as an opportunity for customers to reach out to fellow customers. If someone comes in to buy a car and has an amazing experience, a dealership can offer them an incentive for them to share their experience with their peers on Facebook.

With more and more people utilizing technology today, ‘Go Live’ is an awesome opportunity for dealerships to market their products as well as showcase their dealership. It will help to establish the audience that they are looking for and in the end, help to increase sales.