Hurricane Irma is predicted to be the most powerful hurricane to strike the Atlantic coast. The hurricane, currently bearing down and affecting the Virgin Islands and Puerto Rico, will make...
Every day vehicles leave your service department still needing repairs and maintenance. Many of the owners would have been happy to purchase the work if only they had been asked....
The Future Employment Landscape
The automobile industry is as strong as the human capital within it. For dealerships to be successful there has to be a healthy supply of workers from...
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant on technology. They forget that this...
Customer loyalty does not necessarily translate into repeat business for your auto dealership.
OEMs and dealers spend millions of dollars seeking to convert consumers to loyal customers of their brands....
Technicians have a difficult job. Every tool, every chemical, and every car they touch in a normal day can be a threat to their life and limb, adding in the...
Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the days of browsing on desktops -...
Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve as both customer behavior and the...
In order to successfully open a car dealership you must plan for a variety of costs. Proper planning and consultation with specialists can help you launch your dealership without unnecessary...
In the car business, spiffs are a prominent part of the culture. Spiffs can be straight cash for certain actions and goals attained, or they can be any other type...