One of the biggest complaints customers have about purchasing a new vehicle is that it takes too long.
When it comes to time, the first question dealerships should ask is, “How...
Bringing Customers Back
By: Glenn Pasch
Fixed operations marketing seems to be a big buzzword for 2017. With sales of new vehicles seeming to plateau, the reliance on Fixed Operations will be...
Report: Takata weighing $1B criminal settlement - Troubled auto supplier Takata is close to agreeing to a criminal settlement of up to $1 billion with U.S. prosecutors over the company's exploding-air-bags...
If you've got any doubts that television advertising retains a crucial role in feeding the automotive marketing funnel, just turn on the TV for a few minutes this holiday season....
Consumer Reports claims it is financially independent from the products and services it evaluates. Its relationship with the car industry has become very close, however. The nonprofit has set up...
And This Time it’s a Game Changer
By: Jim Ragonda
Back in January of 2014, I wrote in my article The FTC Strikes Again – You Ain’t Seen Nothing Yet that “although...