Increased Transparency in F&I
The F&I department is often one of the most lucrative profit centers in an auto dealership.
This fact is not lost on the increasingly sophisticated buyers that spend $30,000 or more...
TSLA346.840-3.41%
GM86.0250.215%
F13.890-0.06%
RIVN16.125-0.615%
CYD40.1250.755%
HMC31.485-0.315%
TM191.780-1.17%
CVNA74.200-1.57%
PAG219.330-0.43%
LAD372.3200.43%
AN197.0550.255%
GPI263.240-1.57%
ABG211.950-3.64%
SAH78.2001.19%
TSLA346.840-3.41%
GM86.0250.215%
F13.890-0.06%
RIVN16.125-0.615%
CYD40.1250.755%
HMC31.485-0.315%
TM191.780-1.17%
CVNA74.200-1.57%
PAG219.330-0.43%
LAD372.3200.43%
AN197.0550.255%
GPI263.240-1.57%
ABG211.950-3.64%
SAH78.2001.19%
TSLA346.840-3.41%
GM86.0250.215%
F13.890-0.06%
RIVN16.125-0.615%
CYD40.1250.755%
HMC31.485-0.315%
TM191.780-1.17%
CVNA74.200-1.57%
PAG219.330-0.43%
LAD372.3200.43%
AN197.0550.255%
GPI263.240-1.57%
ABG211.950-3.64%
SAH78.2001.19%
Articles
The Reality of Life as a Technician
At first, it might appear to be a straightforward blue-collar job. An automotive technician is able to go to work, put in their hours, head home at the end of...
What to Include in Your Dealership’s E-Newsletter
E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently. They can be used to promote...
Dealing with the Unique Qualities of Millennials in the Workplace
Whether you realize it or not, you are probably already dealing with millennials in your workplace. Millennials (also known as Generation Y) are the demographic age group born sometime between...
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Why do we buy the things we do? How do we decide to purchase items as small as a pen to as large as an automobile? According...
CRM Is About CEM!
Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s a proven fact!
Success in business requires...
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It is no secret that recruiting and training service technicians is expensive. Tech turnover can cost a dealership money in many ways, including recruiting and training expenses, mistakes due to...
Multi-Touch Attribution?
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution.
While this isn’t about the attribution...
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Websites are essential components of a business strategy. In the late 1990’s they were “digital business cards,” primarily informing customers about the offerings of companies and contact information. Now, they...
Are OEMs Cutting Out the Dealer?
In a bid to mimic other online retail industries, several auto manufacturers have begun to offer services that reduce or eliminate time spent in the dealership. The first mainstream manufacturer...
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