TSLA365.4401.88%
GM85.620-0.5%
F13.9700.09%
RIVN16.030-0.02%
CYD35.820-0.08%
HMC32.5200.905%
TM198.2005.72%
CVNA69.160-1.12%
PAG215.910-0.7%
LAD358.020-8.13%
AN203.670-3.55%
GPI278.270-3.57%
ABG208.500-0.31%
SAH75.900-0.62%
TSLA365.4401.88%
GM85.620-0.5%
F13.9700.09%
RIVN16.030-0.02%
CYD35.820-0.08%
HMC32.5200.905%
TM198.2005.72%
CVNA69.160-1.12%
PAG215.910-0.7%
LAD358.020-8.13%
AN203.670-3.55%
GPI278.270-3.57%
ABG208.500-0.31%
SAH75.900-0.62%
TSLA365.4401.88%
GM85.620-0.5%
F13.9700.09%
RIVN16.030-0.02%
CYD35.820-0.08%
HMC32.5200.905%
TM198.2005.72%
CVNA69.160-1.12%
PAG215.910-0.7%
LAD358.020-8.13%
AN203.670-3.55%
GPI278.270-3.57%
ABG208.500-0.31%
SAH75.900-0.62%


Why PCG Companies is partnering with Car Wars to measure call outcomes from Google Ads – Ford Kirk & Sarah Ciociola

Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at PCG Companies, and Ford Kirk, Account Manager at Car Wars.

Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern retailing from the auto industry’s top professionals.


Did you enjoy this on-site coverage of the 2021 Automotive Analytics & Attribution Summit? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers


More from Sales & Marketing
How to build a high-converting dealership brand on social media

How to build a high-converting dealership brand on social media

- September 11, 2026
While social media may no longer be just another marketing channel for dealerships, Adrian Gonzalez, General Manager of Payne Edinburg CDJR in South Texas, says it's become a direct connection...
David Spisak challenges dealers to simplify the buying process

David Spisak challenges dealers to simplify the buying process

- September 7, 2026
For years, automotive retailers have debated the threat posed by digital disruptors. But according to David Spisak, CEO and President of Disruptive Growth Solutions, the bigger risk for dealers may...
Daymond John on building lasting customer trust - CBT News

Shark Tank star Daymond John’s blunt advice for dealers

- September 4, 2026
 Rising vehicle prices, high interest rates and shifting consumer habits are testing dealers across the country in ways few other industries face today. For an outside perspective on how to...
AI isn't replacing loyalty-based sales, it's strengthening it

AI isn’t replacing loyalty-based sales, it’s strengthening it

- September 3, 2026
Artificial intelligence (AI) is working its way into nearly every corner of business today. Dealerships are no exception, although some are showing some resistance when it comes to adopting AI....
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.