Wednesday, December 8, 2021
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Why PCG Companies is partnering with Car Wars to measure...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at PCG Companies, and Ford Kirk, Account Manager at Car Wars. Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern retailing from the auto industry’s […]
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sales

Supply constraints and record profits color the November sales forecast

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Automakers appear to be on the cusp of an inventory surge that would replenish dealer lots and offer more choice to customers. However, November’s sales forecast won’t reflect those effects yet. J.D. Power and LMC Automotive are forecasting that November 2021 will experience a double-digit decrease compared to one year ago when adjusted for selling […]
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What is Open Dialog Advertising and how does it connect...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Eric Brown, Co-founder and CEO of inSearchX, an Open Dialog Advertising (ODA) platform called AskOtto, that focuses on continuous engagement marketing. Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern […]
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Why consistency is key to creating the best online car-buying experience...

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Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from...

OfferLogix’s Aaron Bickart on the vital importance of providing a...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Aaron Bickart, EVP and GM at OfferLogix, a platform that allows vendors to provide penny-perfect payments to their dealers. In this segment, Jim and Aaron discuss some of the current disconnects in the online car buying journey, […]
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CarNow partners with F&I leader J.D. Power to further improve...

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At the start of the week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry’s top professionals. In this segment, Jim sits down with the Co-founder and SVP, Sales at CarNow, Tim Cox, and Michael Seeman SVP, OEM Relations, also […]
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Ziegler

Auto retail veteran Jim Ziegler discusses where the industry is...

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Early this year we spoke to the President of Ziegler SuperSystems, Jim Ziegler, aka the Alpha Dawg, to get his perspective on the industry’s evolution. Since that time we’ve seen further innovation in digital retailing and sales techniques in response to the industry-wide shortages. Ziegler joins us today to give us an update on the […]
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dealers

How car dealers can focus on customer retention amid inventory...

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Earlier this month, the National Automotive Dealers Association (NADA) released its analysis of two studies recently conducted, including one that involved interviews with consumers and another that involved interviews with dealers. The studies give us some insight into the mindsets of both groups and how dealers can use the data to maintain and grow their […]
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car buyers

More car buyers are purchasing vehicles out of state –...

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Reduced inventories are now the norm for dealerships, both for new and used vehicles. A recent study by Cars.com identified that almost 10% of mid-May car buyers bought their vehicle out of state in a bid to find the right model or features in stock. Of those traveling away from their home city or neighborhood […]
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car buying

The importance of having an in-person experience in a digitized...

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With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to a new report. As well, financing remains a multi-faceted topic that can make or break a deal. The Capital One 2021 Car Buying Outlook report analyzed the data from 1,000 buyers […]
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