Earlier this week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing.
In this segment, Jim sits down with Gary Marcotte, Senior Vice President of customer engagement innovation at Outsell. The pair discuss Marcotte’s presentation which heavily focused on the importance of the customer lifecycle for car dealerships.
Stay tuned for more coverage of AAAS2021!
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