TSLA380.840-10.22%
GM76.070-1.65%
F14.2150.025%
RIVN17.4550.365%
CYD43.900-0.815%
HMC28.160-0.61%
TM177.610-2.15%
CVNA67.360-3.3%
PAG202.660-2.08%
LAD335.280-3.88%
AN205.720-3.28%
GPI326.060-5.56%
ABG220.360-6.3%
SAH100.420-2.3%
TSLA380.840-10.22%
GM76.070-1.65%
F14.2150.025%
RIVN17.4550.365%
CYD43.900-0.815%
HMC28.160-0.61%
TM177.610-2.15%
CVNA67.360-3.3%
PAG202.660-2.08%
LAD335.280-3.88%
AN205.720-3.28%
GPI326.060-5.56%
ABG220.360-6.3%
SAH100.420-2.3%
TSLA380.840-10.22%
GM76.070-1.65%
F14.2150.025%
RIVN17.4550.365%
CYD43.900-0.815%
HMC28.160-0.61%
TM177.610-2.15%
CVNA67.360-3.3%
PAG202.660-2.08%
LAD335.280-3.88%
AN205.720-3.28%
GPI326.060-5.56%
ABG220.360-6.3%
SAH100.420-2.3%

Any salesperson can climb the ranks of a car dealership—Here’s how to start

On the latest episode of Straight to the Point, host Frank J. Lopes sits down with the General Manager of CMA’s Colonial Chevrolet in Richmond, Virginia, Shawn Hays. Lopes gets straight to the point and asks Hays, can any salesperson advance and climb the ranks from the sales floor to become a part-owner of a dealership? And, can they do it without taking 20 years’ time?

Hays says, absolutely. The opportunity is there but what you do with the opportunity is up to you. In under five years, Hays went from a salesperson to a general manager. Hays has been in sales since 1997. He starting off selling beepers, which lead to door-to-door sales, then certain life decisions eventually led him into car sales.

Related: The key to overcoming fear and rejection as a salesperson in the car dealership

The opportunity is endless says, Hays. But, he says you have to have the right opportunity and be ready for that opportunity. He says that’s you have to look in the mirror, create and make those changes about yourself.HaysMake sure you’re getting better professionally and personally every day. Hays says some people settle to be in the wrong dealerships. If you did everything you can at that particular dealership and you’re unable to move up, you have to go find the opportunity and don’t ever settle where you’re at.

Hays doesn’t condone hopping from dealership to dealership. He says he only left because he went to the management of the dealership he felt loyalty to. The dealership, unfortunately, wasn’t rising in growth like he was and they didn’t see the level they could take it to. Hays says, remember to make sure you find the right opportunity for you.


Did you enjoy this episode of Straight to the Point? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers

More from Management & Leadership
How having happy, well-trained employees leads to happy car buyers

How having happy, well-trained employees leads to happy car buyers

- July 13, 2026
One of the oldest rules in the car business is "the customer is always right." When customers are consistently unhappy, the issue is rarely the customer but something off inside...
RevDojo CEO Kyle Disher reveals where dealers are losing sales opportunities

RevDojo CEO Kyle Disher reveals where dealers are losing sales opportunities

- July 1, 2026
As dealerships navigate a more competitive sales environment, many continue investing in staffing while searching for ways to improve performance from existing leads. According to Kyle Disher, Founder and CEO...
Why expectations, not technology, drive dealership performance

Why expectations, not technology, drive dealership performance

- May 5, 2026
The car business is changing fast. Margins are tighter. AI is reshaping how dealerships hire, sell, and service customers. New franchises are struggling to hold market share. But what separates...
Walser Automotive Group

How Walser Automotive Group is building a people-first culture through inclusion, engagement

- April 28, 2026
Dayna Kleve, Director of Diversity, Engagement, and Foundation at Walser Automotive Group, is helping embed inclusion into the company’s culture to drive stronger employee engagement, retention, and customer experience. Kleve...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.