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sales

Building a sales-minded parts team to grow your parts department

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If you want to create meaningful growth in your parts department, you need to maximize sales online and over the counter. The way to do this is to train your parts advisors to become better salespeople. Let’s face it, most parts advisors are not trained to be salespeople. Customer interactions, upselling, and similar sales techniques […]
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car dealers

The 7 most effective words to use when closing a...

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about the seven most effective words, when closing a car deal. Lewis says he’s probably heard and seen every method out there, to get a customer to say ‘yes’ to you and buy a new vehicle. Selling a car […]
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service

David Lewis shares best practices to generate sales in the...

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Service departments are proving to be a significant source of inventory for many of you across the nation. Group 1 Automotive’s President of U.S. Operations, Daryl Kenningham, recently said, “In June, we sourced over 3,000 used vehicles from our service departments and through individual purchases.” This process begins with a great sale. For over 30 […]
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emotional

How the emotional state of consumers impacts their buying decisions

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Think about your last purchase…was it an emotional one? On today’s show, we’re pleased to welcome Jeff Shore, founder of Shore Consulting, trainer, and author to discuss the emotional aspect of a purchase decision. Shore’s work has been featured by NBC News, Fox Small Business, Success Magazine, Inc., Entrepreneur, and a host of other leading publications. […]
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loyalty marketing program

The benefits of using a phone call script for auto...

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On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, talks about using a phone call script or outline when talking to customers. This is beyond the internet and has much to do with salesfloor people. Kain says oftentimes we convince ourselves that we’re so good on the phone that we […]
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Roger Love

Any salesperson can climb the ranks of a car dealership—Here’s...

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with the General Manager of CMA’s Colonial Chevrolet in Richmond, Virginia, Shawn Hays. Lopes gets straight to the point and asks Hays, can any salesperson advance and climb the ranks from the sales floor to become a part-owner of a dealership? […]
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car buying

To modernize car buying, we need to make it easier...

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By now, everyone in the automotive industry knows that digital retailing is here to stay. Today’s customers expect to be able to buy everything online, and this has been especially true during the pandemic. But while reports have shown that digital retailing shaves time off the car buying transaction and, in turn, creates a positive […]
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Gardner

5 ways to deliver at least one vehicle per day, each...

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Just how much are you leaving on the table in terms of vehicle delivery? Joining us today is Sean Gardner, Instructor and Sales Trainer...
sales

Get your new hires productive in the sales arena quickly

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In 2016, the average turnover rate for salespeople at franchised car dealerships was a staggering 67% every year. 40% of new hires would last just 90 days or less, accounting for massive training costs and lost sales from burned opportunities. While metrics through the pandemic become much harder to track, it’s evident that dealers as […]
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F&I

What are the best ways to involve the F&I department...

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Every dealership is set up the same way – sales, service, parts, and F&I all operate as their own separate departments. Each has a unique part to play both in overall profit and in the customer experience. However, when you look at the sales and F&I departments together, there are some in the business that […]
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